Igolide Ipakheji · 2022
Pepsi New Year 2022 LTO Inkonkxa Yesiselo
by PepsiCo Design and Innovation
- Ibhaso Legolide le-A' Design Award 2022 in Ipakheji
- Estimated Number of Design Views: 41,571
- Verification code 2500824339 · Verify this award
Colors
About Pepsi New Year 2022 LTO Inkonkxa Yesiselo
I-Pepsi New Year 2022 LTO luchungechunge lweenkonkxa ezintandathu zesiselo ezikhutshwe ngokulinganiselweyo, ezenzelwe ixesha leeholide zasebusika. Ezi nkonkxa zakhutshwa eRashiya njengenxalenye yephulo lophawu lwexesha lonyaka. Imizobo yemibhiyozo yenzelwe ukuhambelana nalo lonke ixesha leeholide, eliphela ngoNyaka oMtsha. Uyilo lukwandisa uphawu ngaphaya kokupakisha ngokusebenzisa iimpawu zonxibelelwano. Abathengi banokuskena ikhowudi ye-QR ekwinkonkxa nganye ngesmartphone ukuze bafikelele kwiziphakamiso zentengiso, kuquka nethuba lokuphumelela iihoodies nezikipa ezikhutshwe ngokulinganiselweyo ezikhanyayo.
About the Ibhaso Legolide le-A' Design Award
Pepsi New Year 2022 LTO Inkonkxa Yesiselo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Pepsi New Year 2022 LTO Inkonkxa Yesiselo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Pepsi New Year 2022 LTO Inkonkxa Yesiselo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Press Kit
- Unique Properties
- These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional features, consumers are encouraged to use their smartphone to scan QR codes on the cans that lead to promotions, including a chance to win limited edition hoodies and t-shirts that glow.
- Inspiration
- Bringing all the festive feels wherever it goes, Pepsi is lighting up the holiday season in 2022! The Design Team created a series of six limited edition cans for the New Year 2022, available for purchase in Russia, as a part of Pepsi’s ‘Light up the Winter Holidays’ campaign. These LTO cans were designed to be enjoyed through the whole of the winter holidays and culminating in New Year’s, embracing both the memorable and unexpected moments the season will bring.
