Uncontrolled Love Umsebenzi Ophambili Wophuhliso by Ziyue Hu

Uncontrolled Love Umsebenzi Ophambili Wophuhliso by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lweFilimu, iVidiyo kunye ne-Animeshini Competition Category.

IntsimbiIfilimu· 2022

Uncontrolled Love Umsebenzi Ophambili Wophuhliso

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

Ibhaso Lentsimbi le-A' Design Award Winner in Ifilimu Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Umsebenzi Ophambili Wophuhliso

Uthando Olungalawulekiyo liphulo lokubhengeza umboniso woluntu ngokuchasene nogonyamelo lwasekhaya. Iprojekthi iquka iwebhusayithi, iiposta kunye nevidiyo ephilisiweyo. Umboniso ubonisa iziphumo ezingezizo ezintle zogonyamelo lwasekhaya kubantwana ngeziganeko zokwenyani kunye nemisebenzi yobugcisa. Abatyeleli baboniswa indlela olo hlobo lokuphathwa lunokwenzakalisa ngayo impilo yomzimba nengqondo yabantwana. Imibala enzulu kunye nesitayile sokupeyinta esiphuhliswe ngononophelo zakhethwa ukwenza umyalezo ube ngqo kwaye ubandakanye umdla. Injongo kukunceda abazali ukuba baqonde iindlela ezinobungozi zokufundisa abantwana.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Uncontrolled Love Umsebenzi Ophambili Wophuhliso ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Uncontrolled Love Umsebenzi Ophambili Wophuhliso iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Uncontrolled Love Umsebenzi Ophambili Wophuhliso iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo