Uyilo olubizwa ngokuba yi-By Beth I-Collagen Supplement Packaging olwenziwe ngu-Angela Spindler ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.
IgolideIpakheji· 2022
By Beth I-Collagen Supplement Packaging
ngu Angela Spindler
Umxhasi: Depot Creative
Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji
Umwini Webhaso Oqinisekisiweyo
Qinisekisa Isimo Sebhaso se-#137495Uyilo
Malunga ne-By Beth I-Collagen Supplement Packaging
I-arhente yagunyaziswa ukuba yenze inkqubo yesazisi esibonakalayo kunye noyilo lokupakisha, kubandakanywa nenqanawa elungeleleneyo yale ndawo yodidi oluphezulu. Apho kunokwenzeka zonke imathiriyeli zikhethwe ngokusekelwe kwiinkcukacha zazo zokusingqongileyo, ukususela ekusetyenzisweni kwenkunkuma yasemva komthengi, amaphepha eFSC kunye nee-inki ezisekelwe kwisoya. Ukupakishwa kusebenzisa i-palette yombala we-pastel emnyama kunye ne-pastel hues ekhanyayo, izinto ezisemgangathweni ophezulu, izakhiwo kunye nokugqitywa kokushicilela okufihlakeleyo ukudala ingqiqo ebonakalayo kokubili ukunethezeka kunye nodumo.
Ukuqatshelwa
Malunga ne-Ibhaso Legolide le-A' Design Award
By Beth I-Collagen Supplement Packaging ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. By Beth I-Collagen Supplement Packaging iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. By Beth I-Collagen Supplement Packaging idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.
Emva Koyilo
Ikhithi Yeendaba
Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.
- Iimpawu Ezizodwa
- Material selection was used to influence the consumer's perception from the initial impression to a later considered appraisal. The vessel combines glass and wood. Luxury is secured through an elegant, blended conical form with flowing surfaces influencing desirability and relevance. Sustainability is achieved through material usage and reuse of the vessel—employing a refill system. Its' packaging with a colour palette of dark green and light pastel hues, using high quality materials, structures and subtle print finishes created a tangible sense of both luxury and prestige.
- Imilinganiselo nePakishini
- The packaging consisted of a primary rigid box / core flute shipper / wrapping paper / stickers / large satchels / postcards / pouches / sachets and pulp boxes and sleeves.
- Iithegi
- Beauty, Luxury, Premium
- Ubuchwepheshe Bokuvelisa
- Where possible all materials were selected based on their environmental credentials, ranging from the use of post-consumer waste, FSC papers and soy-based inks.
A range of bamboo pulp boxes was used for travel sachets, to provide both protection, be light weight aw well as home-compostable. - Umngeni Woyilo
- From the initial briefing to the mass production of the vessel, we had a 6 month window only. This gave very little time for full prototyping and testing as we would normal have.
- Uphando
- The luxury category, particularly within the beauty segment has been subject to criticism for its excessive use of packaging, plastic and general packaging waste. By Beth has sustainability at its core, therefore all materials were selected based on their environmental credentials. Materials were printed using soy-based inks, where possible recycled content, pulp and FSC paper. We were able to create a prestigious perception but not to the detriment of sustainability. The dark, green selected for its representation of the natural Australian flora and fauna.
- Inkuthazo
- Beauty, consciously considered. Depot was commissioned to create a visual identity system and packaging design, including a bespoke vessel for this luxury atelier. Simplicity, sustainability and social responsibility sit as key strategic pillars and therefore drove all packaging decisions. Depot worked with industrial designers to create a bespoke form that fulfilled the brief of luxurious and sustainable. The bespoke vessel and subsequent packaging give the product value and cachet.
- Ubude Beprojekthi
- June 2020-July 2021, Sydney Australia
- Ukuhamba Komsebenzi
- The vessel is packaged in a rigid, lidded box. It is shipped in a coreflute shipper.
- Amalungu Eqela
- Creative Director: Angela Spindler
Industrial Designer: Charlie Payne
Industrial Designer: Andrew Simpson
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