Hocan Healthy Uphawu Lweshishini ngu-Guangzhou Cheung Ying Design Co. Ltd.

Uyilo olubizwa ngokuba yi-Hocan Healthy Uphawu Lweshishini olwenziwe ngu-Guangzhou Cheung Ying Design Co. Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2022

Hocan Healthy Uphawu Lweshishini

ngu Guangzhou Cheung Ying Design Co. Ltd.

Umxhasi: Guangzhou Cheung Ying Design Co., Ltd.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

12,489

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#137537

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hocan Healthy Uphawu Lweshishini

Hocan Healthy luphawu lweshishini olwenzelwe uphawu lwemveliso yobuchwepheshe bezempilo ye-hydrogen ne-oxygen. Ilogo inciphisa i-molecule ye-hydrogen ibe yindilinga elula. Iimilo ezinhle nezingezizo zibonisa utshintsho phakathi kwamanzi ne-hydrogen, kwaye zibonakalise umhlaba wophawu. Umbala oluhlaza wobuchwepheshe usetyenziswa njengombala ophambili, udibaniswe nomlinganiselo weendidi ezintathu. Ilogo inokuhamba phakathi kwemilo yeendidi ezimbini nezintathu kuzo zonke izinto nenkqubo, ihlala ibonakala. Inkqubo yokubonwa yakhelwe ngefomathi ye-vector kumaphephandaba nakuxhomekeko lweedijithali.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Hocan Healthy Uphawu Lweshishini ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Hocan Healthy Uphawu Lweshishini iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Hocan Healthy Uphawu Lweshishini iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
Imilinganiselo nePakishini: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Iithegi: Logo, Branding, Visual Identity, Graphic Design, Interior Design
Ubuchwepheshe Bokuvelisa: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
Umngeni Woyilo: The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
Uphando: According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
Inkuthazo: Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
Ubude Beprojekthi: The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
Ukuhamba Komsebenzi: The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
Amalungu Eqela: Creative Director: Zhiji Dong
Designer: Lu Gu