Jing Yin Li Uyilo lwesixhobo soMfanekiso wePhondo by Sxdesign is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo Competition Category.
IbhronziIgrafiki· 2022
Jing Yin Li Uyilo lwesixhobo soMfanekiso wePhondo
by Sxdesign
Client: Jing Yin Li
Ibhaso Lebhronzi le-A' Design Award Winner in Igrafiki Category
Verified Award Winner
Verify Award Status for #137545The Design
About Jing Yin Li Uyilo lwesixhobo soMfanekiso wePhondo
Jing Yin Li luphawu lwephondo eloyilelwe umkhiqizo wokucoca nokunonophela iimpahla emarikeni yaseTshayina. Ilogo yenziwe ngezimo zejometri elilulu, izikwere kunye nezahlulo zesine zeziyaliso, zibekwe ngeemvo zine. Iimvo ezintathu zakhiwa ngoonobumba J, Y kanye no L, iziqalo zegama lophondo. Izimo zicwangciswe ngendlela ezinzileyo nezilinganayo ukubonisa ukuthembakala nokuqinileka. Umbala wophondo ulinganiswa phakathi kwebomvu neluhlaza-emsobo, ubhekisa kubumba lwesiTshayina lwendabuko kanye nefanitshala yesihlahla se-sandalwood ebomvu. Ilogo ihlala ifundeka ngobukhulu obungenani obuyi-6 nge-12 milimitha.
The Recognition
About the Ibhaso Lebhronzi le-A' Design Award
Jing Yin Li Uyilo lwesixhobo soMfanekiso wePhondo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Jing Yin Li Uyilo lwesixhobo soMfanekiso wePhondo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Jing Yin Li Uyilo lwesixhobo soMfanekiso wePhondo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.
- Dimensions & Packaging
- Minimum size of logo: 6mmx12mm
- Tags
- Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning
- Production Technology
- Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.
- Design Challenge
- 1.balance between conveying certain information and visual identifiability
2.balance between visual identifiability and apply to big and small product in the future - Research
- Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.
- Inspiration
- For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.
- Project Duration
- July to November, 2021, at Beijing, Shenzhen
- Operation Flow
- Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.
- Patents
- Sxdesign
- Team Members
- Fangbo Wu
Beibei Liu
Tianshu Liu
Haining Jiang
Xu Chen
Rong Zhang - Image Credits
- Sxdesign
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