Roundooze Chickpea Snack Umsebenzi Osisiseko: Impahla Yesinaki by Salvita Bingelyte

Roundooze Chickpea Snack Umsebenzi Osisiseko: Impahla Yesinaki by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2022

Roundooze Chickpea Snack Umsebenzi Osisiseko: Impahla Yesinaki

by Salvita Bingelyte

Client: Salvita Design

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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The Design

About Roundooze Chickpea Snack Umsebenzi Osisiseko: Impahla Yesinaki

Umbhalo Wencwadi: I-Roundooze Chickpea Snack yiyilo lokupakisha ii-chickpea ezoswayo. Uluhlu lugubungela iincasa ezisibhozo, ezintandathu zimnandi njengoswiti kwaye ezimbini zinencasa evakalayo. Iincasa ezimnandi njengoswiti ziboniswa ngokusekelwe kumva omnyama, ngeliya iincasa ezivakalayo ziboniswa ngokusekelwe kumva ompunga. Uncumo oluthathwe kwilogo ye-Roundooze lucacisa isimbo sokubonakala. Ipautshi nganye inefestile eqingqiweyo eyenziwe ngokufana namehlo nomlomo, ukuze ii-chickpea zibonakale phambi kokuba zithengwe. Iifonti ezilula kunye nemibala emibalwa zigcina imbonakalo ilula kwaye ikhaphukhaphu. Ipautshi nganye ilinganisela kububanzi obungu-145 mm nobude obungu-210 mm.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Roundooze Chickpea Snack Umsebenzi Osisiseko: Impahla Yesinaki ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Roundooze Chickpea Snack Umsebenzi Osisiseko: Impahla Yesinaki iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Roundooze Chickpea Snack Umsebenzi Osisiseko: Impahla Yesinaki iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A smile taken from the Roundooze logo is key to the packaging visual style. The adorable character is instantly heartwarming and creates a deeper emotional interest in the product. The pouches are characterized by see through windows that are shaped like eyes and a mouth. With a cute smiley face character on the front, it is possible to see the chickpeas before buying them and encourages consumers to get snacking. This promotes a fun and playful experience.
Dimensions & Packaging: Width 145 mm x Height 210 mm
Tags: Chickpeas, snack, healthy, packaging, design, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: The die cut windows give a promise of transparency, which earns customer trust. This helps transform the packaging into a friendly face that smiles at the consumer to convey a sense of happiness. The graphics on the back side of the pouch show the process of how the chickpeas, of extraordinary taste and texture, are transformed into Mediterranean style roasted chickpeas.
Design Challenge: The goal was to stand out on the store shelf amongst a wide variety of colourful snack packs and catch the eye of children and adults. Roundooze is an honest brand from Lithuania that aims to offer a healthier food option and bring positivity to the market.
Research: Roundooze brand is represented by cute smiles, conveying emotional communication on the shelf. This connects the brand with joy and healthy nutrition, building consumer confidence while maintaining a playful image.
Inspiration: These roasted chickpeas are gluten free and amazingly nutritious, full of protein, fiber, minerals and vitamins that will keep you energized all day long. Roundooze is a convenient and healthy snack alternative for both active children and busy adults. They are especially delicious because they are covered with a thin layer of flavouring that compliments, rather than competes, with the natural taste of the chickpeas.
Project Duration: Started in October 2021 and finished January 2022 in Vilnius, Lithuania.
Operation Flow: Eight chickpea packages were created for different flavours, six sweet and two savory. The black packaging reflects the highest quality mediterranean style roasted chickpeas, which are prepared in forty five days using unique technology. The gray packaging reflects the two savory styles, double roasted chickpeas and chickpeas with salt. Simple fonts and minimal colours on the packaging help give it a light hearted quality while still highlighting the exciting flavours within.
Image Credits: Erin Hope Stevens (Copywriter)