Uyilo olubizwa ngokuba yi-BTY Brand Identity Umsebenzi Ophambili: Ilogo Neenkqubo Zokusetyenziswa olwenziwe ngu-Etude Digital ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2022

BTY Brand Identity Umsebenzi Ophambili: Ilogo Neenkqubo Zokusetyenziswa

ngu Etude Digital

Umxhasi: BTY Group

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

23,939

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#138763

Fumana Ngoku Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-BTY Brand Identity Umsebenzi Ophambili: Ilogo Neenkqubo Zokusetyenziswa

Isicatshulwa Sencwadi: I-BTY Brand Identity yilogo kunye nenkqubo yeenkqubo zokusetyenziswa eyenzelwe iBTY Group. Uphawu lwelogo lulwazi olucwangcisiweyo kwaye lujolise kwimathematika lomzuzu apho iseyile ye-gennaker isuswayo. Uyilo kwakhona lubhekisela kwimpazamo eyaziswa yiseyile ye-gennaker kubugcisa bomdlalo wokukhwela izikhephe. Olu phawu lumele ikamva apho abantu bakhokela ubuchwepheshe. Iindwendwe ezingaphezu kwama-300 zopeni zazenziwa phambi kokuba kwenziwe uphuculo kwimidiya yedijithali kwada kwafikelelwa kwimo yendlela ekhethiweyo. Umbala omnyama nguwo umbala oyintloko, uxhaswa ngemibala eqaqambileyo. Ubume obumnyama nobumhlophe buyavumela ukuphindaphindwa kwalula kwiindidi ezininzi zezinto zokubhala.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

BTY Brand Identity Umsebenzi Ophambili: Ilogo Neenkqubo Zokusetyenziswa ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. BTY Brand Identity Umsebenzi Ophambili: Ilogo Neenkqubo Zokusetyenziswa iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. BTY Brand Identity Umsebenzi Ophambili: Ilogo Neenkqubo Zokusetyenziswa iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Imilinganiselo nePakishini: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Iithegi: logo, brand identity, logomark, symbol, graphics, layout
Ubuchwepheshe Bokuvelisa: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Umngeni Woyilo: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Uphando: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Inkuthazo: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Ubude Beprojekthi: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Ukuhamba Komsebenzi: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Amalungu Eqela: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer