Lamay Island's Souvenir Series Umsebenzi Ophambili: Ipakheji Yomqondiso by Chia-Hui Lien and Jen-Wei Huang

Lamay Island's Souvenir Series Umsebenzi Ophambili: Ipakheji Yomqondiso by Chia-Hui Lien and Jen-Wei Huang is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2022

Lamay Island's Souvenir Series Umsebenzi Ophambili: Ipakheji Yomqondiso

by Chia-Hui Lien and Jen-Wei Huang

Client: Chia-Hui Lien

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Lamay Island's Souvenir Series Umsebenzi Ophambili: Ipakheji Yomqondiso

Umbhalo Wencwadi: Uthotho lweSikhumbuzo seSiqithi saseLamay lulwakhiwo lwepakheji yesipho yentlanzi eyomisiweyo needondolo zentlanzi ezenziwe ngeyellowfin tuna. Umfanekiso obonakalayo usekelwe kumbono nenkcubeko yeSiqithi saseLamay eTaiwan, kwaye iliwa lasekuhlaleni i-Stone Vase lisetyenziswa njengomfanekiso ophambili. Ibhokisi engaphandle yenziwe ngephepha kwaye ivuleka ngesigqubuthelo esinomatshini, kwaye ilinganiselwa kwiisentimitha ezingama-34 ngama-23 ngezi-6. Ushicilelo lusebenzisa umbala okhethekileyo wegolide elinombala webhronzi kunye nefilimu ecwengileyo yendawo ethile. Ingxowa yerhwexo engaphakathi igcina intlanzi eyomisiweyo ihlala intsha. Emva kokutya ukutya, ibhokisi inokusetyenziswa kwakhona ekugcineni izinto.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Lamay Island's Souvenir Series Umsebenzi Ophambili: Ipakheji Yomqondiso ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Lamay Island's Souvenir Series Umsebenzi Ophambili: Ipakheji Yomqondiso iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Lamay Island's Souvenir Series Umsebenzi Ophambili: Ipakheji Yomqondiso iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Dimensions & Packaging: The outer box size of this package is W34cmxD23cmxH6cm.
Tags: Brand，Packaging design
Production Technology: This set of gift boxes is designed on the visual design, and the image design is based on the local island style and cultural characteristics of Xiaoliuqiu. The packaging design part is mainly designed to give gifts, so the gift box uses paper and magnets as the opening design, the printing technology uses a special color - bronze gold, and the graphics on the box surface uses the technology of partial bright film to increase the texture of the gift box. After the food is eaten, the packaging box can also be used as a storage function to achieve the concept of environmental protection.
Design Challenge: The most difficult aspect of the packaging design of this brand is the drawing of the fish shape and the representation of the graphics, mainly to directly convey the delicious dried fish food made from fresh marine fish to consumers, and the delicious dishes suitable for general family cooking.
Research: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images. The zipper bag as package design helps takers preserve the freshness of dried fish. The pack with a magnetic cover can provide consumers with an option of sending gifts. After having eaten dried fish, the pack can be used as a shortage box, linking the idea of environment protection and giving itself an additional value, recycling.
Inspiration: From the off-shore island of Taiwan, fishers’ hometown—Lamay Island (Siao iouciou), in the area of sea, fresh yellowfin tunas are fished up. Make yellowfin tunas as dried fish and fish sticks which are excellent local snacks able to be shared with close friends and fit for the first choice of souvenir. The design of graph connecting with local scenery—Stone Vase as main visual image magnifies local features and images.
Project Duration: This set of gift boxes will be sold in Lamay Island, Taiwan on 2019/12/01.
Operation Flow: Through the field trip to Xiaoliuqiu Island in Taiwan to conduct photography and data collection, and then carry out visual image design and packaging design, the marine culture and local cultural history of Xiaoliuqiu Island are integrated, so that the overall brand packaging design can promote market sales and achieve high The benefits of marketing.
Patents: Chia-Hui Lien , Jen-Wei Huang
Team Members: Designer: Chia-Hui Lien , Jen-Wei Huang
Image Credits: Designer: Chia-Hui Lien , Jen-Wei Huang