Gradient Vodka Soda Iphakheji Yevodka Soda ngu-Mark Rowe and John Eresman

Uyilo olubizwa ngokuba yi-Gradient Vodka Soda Iphakheji Yevodka Soda olwenziwe ngu-Mark Rowe and John Eresman ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Gradient Vodka Soda Iphakheji Yevodka Soda

ngu Mark Rowe and John Eresman

Umxhasi: Gradient Beverages Corp.

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,165

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#138803

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Gradient Vodka Soda Iphakheji Yevodka Soda

I-Gradient yiphakheji eyenzelwe iphakheji exubeneyo yeziselo zevodka soda. Iphakheji ibamba iikani ezintandathu ezimileyo ezingama-355 milliliters ngalinye, eziqulathe amanqanaba enziwe abehla ngokuthe ngcembe amandla otywala angama-8, 7, 6, 4, 3 kunye ne-2 pesenti. Iikani zihleli kumgca omnye ngaphakathi kwebhokisi, kwaye ipateni ye-dot matrix icima ukusuka kokumnyama ukuya kokukhanyayo ngokumasondo omgca. Umsantsa ojijekileyo ovula ibhokisi ukusuka kwicala elinamandla ukuya kwicala elilula, ngokoko iikani zithatyathwa ngaloo ndlela. Ubume beli phakheji bukhuthaza ukuzeka kakuhle phakathi kobusuku. Kunikezelwa iindlela ezintathu zencasa: iraspberry-lemon, icucumber-mint kunye nelime.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Gradient Vodka Soda Iphakheji Yevodka Soda ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Gradient Vodka Soda Iphakheji Yevodka Soda iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Gradient Vodka Soda Iphakheji Yevodka Soda iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.
Imilinganiselo nePakishini: 6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.
Iithegi: gradient, moderation, vodka soda, seltzer, gradually reducing,
Ubuchwepheshe Bokuvelisa: Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.
Umngeni Woyilo: The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.
Uphando: 52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales
have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.
Inkuthazo: Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake.

Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.
Ubude Beprojekthi: This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.
Ukuhamba Komsebenzi: Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.
Amalungu Eqela: Creative Director: John Eresman
Designer: Mark Rowe