Johnnie Walker Limited Edition Ukupakisha Kwesipho ngu-Ofen Hu

Uyilo olubizwa ngokuba yi-Johnnie Walker Limited Edition Ukupakisha Kwesipho olwenziwe ngu-Ofen Hu ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IgolideIpakheji· 2022

Johnnie Walker Limited Edition Ukupakisha Kwesipho

ngu Ofen Hu

Umxhasi: Diageo Foreign Wine Trading (Shanghai) Co., Ltd

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ipakheji

58,010

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#138822

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Johnnie Walker Limited Edition Ukupakisha Kwesipho

IJohnnie Walker Limited Edition luyilo lokupakisha isipho sebhotile yewhisky ekhutshwe ngexesha loMbhiyozo we-Mid-Autumn eTshayina. UMbhiyozo we-Mid-Autumn lixesha elibalulekileyo lokuhlanganiswa kwakhona kosapho, ngoko ke imixholo yayo likhaya, ukuhlangana kwakhona kunye neemvakalelo. Olu yilo luthatha inkuthazo kwiingcango neefestile zolwakhiwo lwemveli lwaseTshayina. Ibhokisi yangaphandle ivuleka njengocango olumbini, oluvalwe liqhosha lemagnethi embindini, ize ibonakalise ibhotile engaphakathi. Kuboniswe ii-orchid, amabhabhathane kunye namafu athamsanqelekileyo. Ebhokisini kusetyenziswa ukuhonjiswa ngegolide (gilding) kunye nokusikwa nge-laser, kwaye ebhotileni kusetyenziswa i-sandblasting.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Johnnie Walker Limited Edition Ukupakisha Kwesipho ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Johnnie Walker Limited Edition Ukupakisha Kwesipho iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Johnnie Walker Limited Edition Ukupakisha Kwesipho idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This is a Johnnie Walker Blue Label 2021 Mid-Autumn Festival Limited Edition gift. The Mid-Autumn Festival is an important festival for family reunion in China. The key words are home, reunion and emotion. Slogan is "EMOTIONS COME FROM BLUE". The design inspiration comes from the door and window in traditional Chinese architecture. The outer packaging design adopts double-door opening box, when the door is opened, you can see the home directly, expressing reunion and emotion. When the lid opened, the picture of orchids blooming in the courtyard is also similar to the "Chinese Pingfeng".
Imilinganiselo nePakishini: Length 15cm width 11.5cm height 36cm
Iithegi: Whisky, Packaging, Packaging Design, JOHNNIE WALKER BLUE Lab, Mid-Autumn Festival, China, Art, Painting
Ubuchwepheshe Bokuvelisa: The packaging uses gilding and excitation techniques, as well as laser cutout technology to handle the visual senses of the packaging. Sandblasting technology was used on the bottle
Umngeni Woyilo: The most difficult parts of this packaging design are the size of the windows and the hardness of the paper, which needs to be aesthetic while taking supporting and protecting function that is critical during shipping into account. During the design process, the design of the windows was repeatedly adjusted and packaging production attempts were made.
Uphando: In the packaging design, traditional Chinese wooden windows are used as the main vision of the outer packaging. Orchids, butterflies and Chinese auspicious clouds are the main depicting objects. Towering pavilions are built near the moon. The designer wishes to combine the auspicious cloud patterns with the lines of cake rolls, providing an unique visual experience. Blue is the brand symbol of JOHNNIE WALKER. Blue and orchids have the same pronunciation in Chinese, and are equated in the depiction. Orchids also symbolize “gentlemen” in Chinese culture since The Book of Songs is created.
Inkuthazo: "EMOTIONS COME FROM BLUE" comes from the Chinese idiom “blue is extracted from the indigo plant, but is bluer than it”. By creating through such themes, and adopting the culture of Mid-Autumn Festival, the designer temps to reflect how the people are becoming better and better by generation. The scene of the moonlight flattering some orchids in a courtyard is observed by looking through the gaps of the wooden windows that are traditionally built in Chinese courtyards. This helps presenting an intriguing experience of the traditional Chinese festival.
Ubude Beprojekthi: Started on March 17, 2021, completed in Shenzhen on April 30, 2021, entered the market in October 2021
Ukuhamba Komsebenzi: The package is opened to the left and right. There is a magnet button in the middle, which lets the package open after it is unbuttoned. Expanding the outer package reveals the inner bottle design.
Amalungu Eqela: Designer: Ofen Hu
Illustrator: Chushan Chan
Curator: Aha Chan
Amagunya Emifanekiso: Image：Diageo Foreign Wine Trading (Shanghai) Co., Ltd