Una Luna Umsebenzi Ophambili: Ipakheji Yeswiti by Olga Takhtarova

Una Luna Umsebenzi Ophambili: Ipakheji Yeswiti by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2022

Una Luna Umsebenzi Ophambili: Ipakheji Yeswiti

by Olga Takhtarova

Client: Sot B&d

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Una Luna Umsebenzi Ophambili: Ipakheji Yeswiti

Una Luna yiphakheji yomyalezo woluhlu olusezingeni eliphezulu lweswiti zeziqhamo ezigqunywe ngetshokholethi emnyama yaseItali. Kwenziwe amabhokisi amabini, abizwa ngokuba yiCherry Garden neRoses and Grapes, ngokwemigca evela kwiimbongo ezaziwayo zaseUkraine. Ibhokisi ngalinye liphethe umfanekiso ohlanganisiweyo owakhiwe kwizinto ezahlukeneyo, kwaye isiqhamo esisetyenzisiweyo kuluhlu ngalunye siyaphindaphindwa kulo mfanekiso wonke. Umva omnyama kunye nokubhalwa okulula kunika inkangeleko yale mihla neyodidi eliphezulu. Amabhokisi ashicilelwe ngobuchwepheshe be-offset ngevanishi engenalanga kunye nokuqingqwa kwefowuli yobhedu kwiinkcukacha ezikhethiweyo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Una Luna Umsebenzi Ophambili: Ipakheji Yeswiti ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Una Luna Umsebenzi Ophambili: Ipakheji Yeswiti iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Una Luna Umsebenzi Ophambili: Ipakheji Yeswiti iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea of packaging design arose from the name of the series. Each name of the fruit candy series echoes the widely known lines of prominent Ukrainian poets of the 19th-20th centuries. Cherry Garden - "A cherry orchard near the house..." - a poem by Taras Shevchenko. Ukrainian poet, thinker, public figure of the 19th century. Roses and Grapes. "Roses and grapes are beautiful and useful" - a poem by Maxim Rilski Ukrainian poet, public figure of the 20th century
Dimensions & Packaging: 1 boxes 370mm x 260mm x 15mm
2 boxes 370mm x 260mm x 15mm
Tags: Chocolate collection. Chocolate, Chocolate packaging, Fruit candies, Ukraine, Collage
Production Technology: All packages were printed by offset technology, using matte varnish and embossing of individual elements with copper foil. Two packages were created for these two series. The packaging for chocolates had to be safe for the product and prevent it from spoiling, extend the shelf life and reduce the cost of production. In addition, its environmental friendliness became an integral requirement - the right packaging does not harm the environment.
Design Challenge: One of the most important tasks in the development of the design was to create such a package that the consumer, looking at the product, wanted to buy it and at the same time the package should be associated with Ukraine, with its rich poetry, history and nature. Great attention was paid to the details from which the collage was created. In each composition, fruit, which is used to fill a given series of candies, is necessarily repeated. For example, grapes, pears, peaches, etc. Also, important attention was paid to the overall aesthetics of the package to evoke positive emotions in the end customer
Research: The designer used an unusual illustration - a collage, where each composition is assembled from individual elements. The composition of the collage repeats the name of each series. Collage illustration plays on the name of each series and conveys the lushness and beauty of Ukrainian nature and at the same time, black background and minimal lettering conveys modernity and elegance.
Inspiration: Una Luna is a premium candy that uses real Italian chocolate and natural ingredients. Roses and Grapes and Cherry Garden is a premium series of fruit candies in the finest Italian dark chocolate. Roses and Grapes - chocolate-covered peach and walnut, chocolate-covered pear and Grape Magic. Cherry Garden - chocolate-covered prunes with walnut, chocolate-covered apricots with walnut, and Cherry Magic.
Project Duration: This project started in May 2021 and finished in 2021 August in Kyiv. Ukraine
Operation Flow: The main challenge was to create a suitable illustration that would tell the story of the product and expose it from an unusual angle. It was also necessary to make sure that the consumer could easily find all the necessary information about the product, that it was readable and error-free. And the company logo should be visible at a glance