Meiyitian Uphakelo Olukrelekrele by Chong Peng

Meiyitian Uphakelo Olukrelekrele by Chong Peng is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2022

Meiyitian Uphakelo Olukrelekrele

by Chong Peng

Client: Yili Group

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

12,685

Verified Award Winner

Verify Award Status for #139341

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meiyitian Uphakelo Olukrelekrele

Meiyitian luyilo lophahlo olukrelekrele oludibanisa ipakethi eshicilelweyo nehlabathi lomqondiso we-virtual. Ipakathi ithwele imifanekiso emi-2D ne-3D esekelwe kummeli womqondiso, yenza isilo somqondiso. Abathengi baskena imifanekiso ngesixhobo se-mobile application baze bangene kwihlabathi le-virtual eyenziwe ngumqondiso. Ngaphakathi kwihlabathi le-virtual, kunikezelwa imidlalo enxulumene nomntu kunye nendlela yokulungiselela unopopi ngokwezifuno, kwaye amabhaso angaqokelelwa. Injongo kukwakha ubudlelwane obusondeleyo phakathi komqondiso nabathengi abaselula.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Meiyitian Uphakelo Olukrelekrele ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Meiyitian Uphakelo Olukrelekrele iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Meiyitian Uphakelo Olukrelekrele iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
Dimensions & Packaging: Width65mmxDepth65mmxHeight220mm
Tags: Virtual brand world,Smart and connected,Brand IP design
Production Technology: Mobile Internet AI technology
Design Challenge: In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
Research: With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
Inspiration: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
Project Duration: The project started in August 2021 in China
Operation Flow: Consumers enter the virtual brand world by scanning the characters on the package through APP
Team Members: Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team