Granovita Primary Function: Upakisho lwe-Granola ngu-Olga Takhtarova

Uyilo olubizwa ngokuba yi-Granovita Primary Function: Upakisho lwe-Granola olwenziwe ngu-Olga Takhtarova ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2022

Granovita Primary Function: Upakisho lwe-Granola

ngu Olga Takhtarova

Umxhasi: Sot B&d

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

31,653

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139398

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Granovita Primary Function: Upakisho lwe-Granola

I-Granovita luyilo lwepakethe yegranola. Ibhokisi yekhadibhodi ithatha indawo yesixhobo esiguqukayo esisetyenziswa rhoqo kwiziqhamo zenkozo, esinika ulawulo olongezelelekileyo malunga nendlela imveliso ebonakala ngayo kumashelufu. Umphezulu orhabaxa wekhadibhodi uxhasa umxholo wobomi obuphilileyo. Imizobo yeziqhamo neenkozo ichaza incasa yohlobo ngalunye. Iimpawu, amagama abonakalisayo kunye nemibala eqaqambileyo zidlulisa umyalezo omhle. Ikhadibhodi ingaguqulwa ibe yikhompostu, ngoko ke isisombululo sihlala sisenza umonakalo omncinci kwindalo kwaye sixabiso liphantsi. Ibhokisi nganye imilinganiselo yayo yi-160 nge-120 nge-40 iimilimitha.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Granovita Primary Function: Upakisho lwe-Granola ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Granovita Primary Function: Upakisho lwe-Granola iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Granovita Primary Function: Upakisho lwe-Granola yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Imilinganiselo nePakishini: 1 boxes 160mm x 120mm x 40mm
Iithegi: Granola, Granola packaging, Fruit Granola, Ukraine
Ubuchwepheshe Bokuvelisa: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Umngeni Woyilo: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Uphando: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inkuthazo: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Ubude Beprojekthi: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Ukuhamba Komsebenzi: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.