Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji by Joel Derksen

Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji by Joel Derksen is a highly esteemed winner of the very prestigious 2022 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2022

Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji

by Joel Derksen

Client: Studio Otherness

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji

Umbhalo weNcwadi: I-Artem Luxury Watch Straps yiyilo lepakheji eyenzelwe iintambo zewotshi ezenzelwe abaqokeleli. Isigqubuthelo sangaphandle siyatyibilikisa size sibonakalise ibhokisi engaphakathi eyenziwe ngevellum efrostiweyo evulwa ecaleni ngesivalo esinephepha eliqhotyoshelweyo. Kukho ne-foam engaphakathi ebambelela intambo indawonye. Ubume obungathi ngamacala-macala nobunemifanekiso obuqinileyo bugxininisa emacaleni abukhali kunye nokucokiseka kobuchwepheshe. Ukudityaniswa kwe-foil stamping namaphepha amdaka nombala ozulu-royal blue kunika inkangeleko ecikizekileyo nebonisa ubugcisa. Isakhiwo sasenziwe ngendlela ebonisa imveliso ngokucacileyo xa kuvulwa ipakheji.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Artem Luxury Watch Straps Umsebenzi ophambili: Ipakheji iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.

The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.
Dimensions & Packaging: 80mm W x 20mm D x 270cm L
Tags: Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
Production Technology: Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
Design Challenge: The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
Research: Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging.
Inspiration: The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
Project Duration: 4 months, Netherlands
Operation Flow: Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
Team Members: Creative Director: Joel Derksen
Image Credits: Photographer: Ingmar Swalue