Eco Smile Umsebenzi Oyintloko: Ukupakisha ngu-Musa Celik

Uyilo olubizwa ngokuba yi-Eco Smile Umsebenzi Oyintloko: Ukupakisha olwenziwe ngu-Musa Celik ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Eco Smile Umsebenzi Oyintloko: Ukupakisha

ngu Musa Celik

Umxhasi: Gleen

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

13,123

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139682

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Eco Smile Umsebenzi Oyintloko: Ukupakisha

Ubuncwane Bencwadi: Uyilo lujolise ekunikezeleni izisombululo kwiingcombolo ezibalulekileyo, kuquka umkhondo wokusingqongileyo. Igama lomsebenzi elenziwe ngokudibanisa amagama athi green kunye ne-clean. Ukudityaniswa kwemifanekiso yegqabi kunye nomlomo kwilogo ephezu kwepakethi kumele uncumo lwendalo. Isiseko esimhlophe kunye nemibala ethambileyo ibonisa iziphuma zemveliso. Ipakethi ifunyenwe kwizixhobo ezihlaziyekayo ukuthintela inkunkuma yeplastiki. Ngaphaya koko, ipesenti engama-75 yeebhotile zenziwe ngezinto ezisetyenziswe kwakhona, kwaye zingama-100 pesenti ezinako ukusetyenziswa kwakhona.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Eco Smile Umsebenzi Oyintloko: Ukupakisha ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Eco Smile Umsebenzi Oyintloko: Ukupakisha iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Eco Smile Umsebenzi Oyintloko: Ukupakisha iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Imilinganiselo nePakishini: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Iithegi: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Ubuchwepheshe Bokuvelisa: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Umngeni Woyilo: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Uphando: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inkuthazo: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Ubude Beprojekthi: Turkey, 07 July 2021 - 20 November 2021
Ukuhamba Komsebenzi: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Amalungu Eqela: Musa Çelik, Efe Esa, Efkan Aydınlı