Hightail Ukupakishwa ngu-Angela Spindler

Uyilo olubizwa ngokuba yi-Hightail Ukupakishwa olwenziwe ngu-Angela Spindler ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Hightail Ukupakishwa

ngu Angela Spindler

Umxhasi: Depot Creative

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

13,810

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#139774

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hightail Ukupakishwa

Le arhente iye yagunyaziswa ukuba iphuhlise igama lebrendi, ithoni yelizwi kwakunye nembonakalo yembonakalo kunye noyilo lokupakisha lwesixhobo esivelisa isigcina-ntloko sesithuthuthu. Isishwankathelo sasinenani leenqobo zokugweba ezithile, ukupakishwa yayikukuba nesibheno se-unisex, ukuba siphinde sisetyenziswe, sivumele ukubonakala kwemveliso ephezulu kwaye sibe nobunzima bomthwalo ophantsi kweendleko. Isingxobo sefilim esithambileyo nesingaqhelekanga, sayilwa ukuhlangabezana nazo zonke iimfuno zomthengi, kunye nokuqulatha yonke into efunwa ngumthengi ukuze avuke nokusebenza; imveliso, iikliphu zokuncamathelisa, ispacer kunye nendlela-yencwadana.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Hightail Ukupakishwa ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Hightail Ukupakishwa iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Hightail Ukupakishwa iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Name creation and tone of voice as well visual identity and packaging design for an innovative motorbike helmet accessory.
Brief criteria included, having unisex appeal. packaging that could be reused, high product visibility and light weight to ensure cost effective freight costs.
Imilinganiselo nePakishini: Gravure printing
Packaging: Zip lock Foil pouch - PET Foil and PE Foil, printed with 4 spot colours with a matte varnish and spot UV gloss varnish

Offset printing
Instruction Booklet: Single sided coated paper board, printed 4 spot colours with a machine varnish and Spot UV gloss varnish
Iithegi: Pouch Packaging, Packaging Design, Branding Design, Logo Design, Packaging Inspiration, Hightail Packaging Design
Ubuchwepheshe Bokuvelisa: The sleek and unique multi-layered film pouch we have designed met all of the client’s requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.
Umngeni Woyilo: The project spanned over a two year period, due to the product development, which made maintaining continuity of thought more challenging.
Uphando: Research around behaviour and attitudes of bike riders was necessary to identify best means of communication benefits of the product.

The product of the packaging was key to supporting all of the clients criteria. For product visibility we selected a frosted film, to highlight the black product we laminated a red film to the reverse side of the foil. Using foil, coloured film and frosted film together enabled us to achieve the exact look we wanted and reduce the number of cylinders required to print, therefore affording the client reduced production costs.
Inkuthazo: The inspiration for the project was based on the concepts of freedom and simplicity both associated with riding motorbikes. The product is designed to give you greater freedom with your hair and the simplicity is the ease with which it can be used, both of which needed to be translated directly in to the packaging itself.
Ubude Beprojekthi: 2017-2019, Sydney Australia
Ukuhamba Komsebenzi: Simple tear apart packaging with a zip lock closure for reuse.
Amalungu Eqela: Angela Spindler - Creative Director/Designer
Anna Lee - Copy writer
Anneke Decker - Finished artist/technical illustrator