Smashy Umsebenzi Ophambili: Iphakheji Yeqanda LeTshokholethi by Mutian Yu

Smashy Umsebenzi Ophambili: Iphakheji Yeqanda LeTshokholethi by Mutian Yu is a highly esteemed winner of the very prestigious 2022 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2022

Smashy Umsebenzi Ophambili: Iphakheji Yeqanda LeTshokholethi

by Mutian Yu

Client: Savannah College of Art and Design

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Smashy Umsebenzi Ophambili: Iphakheji Yeqanda LeTshokholethi

Umbhalo Wencwadi: I-Smashy yiphakheji yamaqanda etshokholethi ethathe umbo wesando. Uyilo lujoyinisa umbo wesando nombo weqanda, ngoko iphakheji ikwabonakala njengeqanda elinesibambo. I-Smashy inokuphulwa naphi na indawo. Iiswiti ziyaphuma emva koko, zinike umzuzu wokumangaliswa. Umxube ongaphakathi uqulathe iitshokholethi, iikhrakhaza, iigami kunye neeswiti ezinzima. Iphakheji ilinganiselwa kwi-155 nge-183 nge-76 milimitha kwaye yenziwe ngeplastiki. I-Smashy injongo yayo kukuvuselela umkhwa omdala wokuphula amaqanda etshokholethi nokwenza ukudla iisnackhi kube nomdlalo ngakumbi.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Smashy Umsebenzi Ophambili: Iphakheji Yeqanda LeTshokholethi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Smashy Umsebenzi Ophambili: Iphakheji Yeqanda LeTshokholethi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Smashy Umsebenzi Ophambili: Iphakheji Yeqanda LeTshokholethi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Is eating chocolate eggs still funny today? Try this new combination! Smash a chocolate egg and get more sweets! Smashy combines the shape of a hammer and the shape of an egg to bring excitement and surprise. Snackers can smash it at any place, then experience having different snacks, which contain chocolates, crackers, gummies, and hard candies.
Dimensions & Packaging: 155mm * 183mm * 76mm
Tags: Snacks, Interaction, Fun
Production Technology: Plastic and Snacks
Design Challenge: The greatest challenge during the research is reaching out to people due to the pandemic.
Inspiration: Is smashing the same type of chocolate eggs still exciting today? People started smashing chocolate eggs in 200 years ago. It has never been changed until now.
Project Duration: Time: 2020 Summer
Duration: 3 Months
Location: Savannah, GA, US
Operation Flow: Smashy is a chocolate in the shape of a hammer. It also looks like an egg with a handle. By smashing it, candies will pop out, so one can enjoy surprises and treats.
Team Members: Mutian Yu