Alpine Sprout Umsebenzi ophambili: Ipakheji yeTiye eLuhlaza ngu-Jie Yang

Uyilo olubizwa ngokuba yi-Alpine Sprout Umsebenzi ophambili: Ipakheji yeTiye eLuhlaza olwenziwe ngu-Jie Yang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2022

Alpine Sprout Umsebenzi ophambili: Ipakheji yeTiye eLuhlaza

ngu Jie Yang

Umxhasi: Decelent

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,811

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#140005

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Alpine Sprout Umsebenzi ophambili: Ipakheji yeTiye eLuhlaza

Umbhalo weNcwadi: I-Alpine Sprout lulwakhiwo lwepakheji yeti eluhlaza yasezintabeni ekhula kwiSithili saseWufeng, kwiPhondo laseHubei, eChina. Le ti ikhula ezintabeni eziphakamileyo nakumawa, kwaye ukukha amagqabi kunzima. Iimilo ezingaqondakaliyo zeentaba eziqingqiweyo kunye nobhalo lwesiTshayina lwemibhalo yobugcisa zibonakala kwibhokisi engaphandle ukubonisa imeko yokukhula eqingqiweyo kunye nomsebenzi wabakhi beti. Ipateni ephakanyisiweyo neshwabene kwicala lebhokisi ikhumbuza indlela endala yamahashe eti. Ikhadibhodi enokubola yenza ibhokisi engaphandle, kwaye ibhegi yephepha enokubola iqulathe iti ngaphakathi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Alpine Sprout Umsebenzi ophambili: Ipakheji yeTiye eLuhlaza ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Alpine Sprout Umsebenzi ophambili: Ipakheji yeTiye eLuhlaza iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Alpine Sprout Umsebenzi ophambili: Ipakheji yeTiye eLuhlaza iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Imilinganiselo nePakishini: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Iithegi: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Ubuchwepheshe Bokuvelisa: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Umngeni Woyilo: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Uphando: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inkuthazo: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Ubude Beprojekthi: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Ukuhamba Komsebenzi: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Amalungu Eqela: JieYang