Broken Top Brewing Co Craft Beer Umsebenzi Ophambili: Impahla Yokuphakisha Iziselo ngu-Jackie Jiabei Jiang

Uyilo olubizwa ngokuba yi-Broken Top Brewing Co Craft Beer Umsebenzi Ophambili: Impahla Yokuphakisha Iziselo olwenziwe ngu-Jackie Jiabei Jiang ngumwini obekekileyo webhaso elinobukhazikhazi le-2022 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2022

Broken Top Brewing Co Craft Beer Umsebenzi Ophambili: Impahla Yokuphakisha Iziselo

ngu Jackie Jiabei Jiang

Umxhasi: BrokenTop Brewing Co

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

11,369

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#140639

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Broken Top Brewing Co Craft Beer Umsebenzi Ophambili: Impahla Yokuphakisha Iziselo

Isicatshulwa Sencwadi: I-Broken Top Brewing Co Craft Beer luyilo lwempahla yokuphakisha iziselo olwenzelwe uphawu lobhiya obenziwa ngobuchule kwiibhentshi ezincinci olwenza i-IPA kunye ne-pilsner. Ipateni yomfanekiso ikhuthazwe zizinto zokudlala zamandulo. Uphawu olumanyanisiweyo luyaguquguquka ngokutshintsha imibala ehambelana nomgca ngamnye wemveliso kwaye lumanyane nepateni ukwenza umfanekiso ojongeka kanjalo kodwa ungenjalo enyanisweni. Iikeni zenziwe ngesinyithi esiluhlaza (aluminium), esilungiselelwe ngokukhethekileyo ukuze sifikelele umbala onzulu we-navy oyinqabileyo kwiikeni zesinyithi. Ushicilelo lweinki oluhamba ngesantya esiphezulu kakhulu (ultra-high speed ink-jet printing) kunye nomaleko weinki emhlophe wenza le mifanekiso ibe nobomi obungakumbi. Ikeni esemgangathweni we-211 ye mzimba iqulathe ii-ounces ezili-12.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Broken Top Brewing Co Craft Beer Umsebenzi Ophambili: Impahla Yokuphakisha Iziselo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Broken Top Brewing Co Craft Beer Umsebenzi Ophambili: Impahla Yokuphakisha Iziselo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Broken Top Brewing Co Craft Beer Umsebenzi Ophambili: Impahla Yokuphakisha Iziselo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Imilinganiselo nePakishini: standard 211 body diameter can for 12oz beverage
Iithegi: packaging, craft beer, beverage, beverage packaging, can, aluminum
Ubuchwepheshe Bokuvelisa: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Umngeni Woyilo: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Uphando: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inkuthazo: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Ubude Beprojekthi: Project started in early 2021 and finished in late September 2021 in New York City.
Ukuhamba Komsebenzi: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Amalungu Eqela: Jackie Jiabei Jiang
Amagunya Emifanekiso: Not applicable