Zhi Hou Ukupakishwa Kwe-Baijiu Yasetshayina by Xiongbo Deng

Zhi Hou Ukupakishwa Kwe-Baijiu Yasetshayina by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Zhi Hou Ukupakishwa Kwe-Baijiu Yasetshayina

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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The Design

About Zhi Hou Ukupakishwa Kwe-Baijiu Yasetshayina

Le yi-sitrus yaseTshayina enencasa yeBaijiu ebizwa ngokuba yi "Zhi Hou". EYunnan, eTshayina, abantu baya kuguqula ukwenziwa kwesitrasi esemgangathweni ibe yibaijiu. Umlinganiselo wezinto ezikrwada zale mveliso ufikelele kwinqanaba le-20 leeponti ze-citrus ezivuza i-pound ye-Baijiu, ngoko ke inokuthengiswa kuphela kwinani elilinganiselweyo.in yenzelwe ibhotile ibe yibhola, kwaye yenza i-bulges engaqhelekanga emagxeni ebhotile, ukuze imilo ingajongeki imonotonous. Ubume bebhotile yebhotile, umyili wafanisa ngokuthe ngqo amasebe e-citrus, xa ibhotile ifakwe kwisikhwama se-orenji, i-cap yebhotile yayiza kubonakaliswa.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Zhi Hou Ukupakishwa Kwe-Baijiu Yasetshayina ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Zhi Hou Ukupakishwa Kwe-Baijiu Yasetshayina iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Zhi Hou Ukupakishwa Kwe-Baijiu Yasetshayina yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The designer designed the bottle into a ball shape, and made irregular bulges at the shoulder of the bottle to make the shape look less monotonous. The design of the bottle cap directly simulates the branches of the citrus. When the bottle is put into an orange cloth bag, the bottle cap will be exposed, and the whole look will be more like a vivid citrus, letting people know the unique flavor of Baijiu at the first time, so as to achieve better communication benefits.
Dimensions & Packaging: 150mm x150mm x165mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Citrus.
Production Technology: Glass bottle integrated mold opening,zinc alloy bottle cap,wrapped in cloth bag.
Design Challenge: The difficulty is that the materials designer use have nothing to do with plants, but when designer need to combine them, people think of Citrus for the first time.
Research: Since this wine is brewed by citrus, customers also hope to let consumers know that this wine is brewed by citrus faster, So the designer designed the product to look like citrus and maintain a good sense of value, which is unforgettable.
Inspiration: This is a Chinese Baijiu brewed from citrus. designer directly designed the product to look like citrus, which makes it clear at a glance.
Project Duration: The project started in April 2021 in ShenZhen and finished in August 2021 in ShenZhen.
Operation Flow: The designer mold the bottle into a round glass bottle, and the details simulate the wrinkle feeling of orange.Then make the zinc alloy material look like a branch and trunk, and cooperate with the orange cloth bag to make the product look like a citrus.
Patents: No
Image Credits: Creative Director：Xiongbo Deng
Designer：Lingyun creative team