Meer Ukupakishwa Kwekofu Kwangoko ngu-Masoud Najafi Amirkiasar

Uyilo olubizwa ngokuba yi-Meer Ukupakishwa Kwekofu Kwangoko olwenziwe ngu-Masoud Najafi Amirkiasar ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Meer Ukupakishwa Kwekofu Kwangoko

ngu Masoud Najafi Amirkiasar

Umxhasi: Masoud Najafiamirkiasar

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

13,116

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#141887

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Meer Ukupakishwa Kwekofu Kwangoko

Uyilo lokupakisha lwemveliso entsha ukuya kwimarike alukho malunga nobugcisa boyilo kuphela kodwa malunga nobugcisa bokuqonda abathengi & # 039; iingqondo kunye nokuma ngaphandle kwiishelufa ngokuchasene nabo bakhuphisana nabo. Ukuba nala ma-nuances engqondweni, uyilo lokupakisha lwe-Meer luthathe ukuthungwa kwemveliso yokugqibela kumzekeliso ukuvuselela kunye nokubandakanya zonke iimvakalelo zabathandi bekofu. Kwakhona, uyilo kunye nobungakanani befonti obungaqhelekanga budlala indima ebalulekileyo ekutsaleni abathengi kwimveliso. Olu luyilo lwenziwe ngethemba lokwenza utshintsho olunzulu kwishelufu yesiselo kwiivenkile.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Meer Ukupakishwa Kwekofu Kwangoko ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Meer Ukupakishwa Kwekofu Kwangoko iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Meer Ukupakishwa Kwekofu Kwangoko iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Imilinganiselo nePakishini: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Iithegi: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Ubuchwepheshe Bokuvelisa: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Umngeni Woyilo: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Uphando: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inkuthazo: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Ubude Beprojekthi: The project started In Tehran in November 2020 and finished in May the following year
Ukuhamba Komsebenzi: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Iipathenti: None.
Amagunya Emifanekiso: Image #1: photographer Bita Shakerin, Espresso, 2020