Prakrishi Ipakethe Yobusi by Vishal Vora

Prakrishi Ipakethe Yobusi by Vishal Vora is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Prakrishi Ipakethe Yobusi

by Vishal Vora

Client: Prakrishi

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Prakrishi Ipakethe Yobusi

IPrakrishi luyilo lopakisho loluhlu lobusi obunencasa ezintandathu. Olu luhlu lwandisa uphawu lweshishini olusele lukhona kwaye lugcina isimbo salo esilula kunye nendawo emhlophe ebanzi. Umfanekiso oyilwe ngobugcisa osekelwe kumaphiko eenyosi usebenza njengesixhobo esiphambili sokubonwa. Lo mfanekiso unika uluhlu lobusi isazisi esahlukileyo kwaye unceda abathengi ukuba bahlule iincasa ezintandathu kwishelufu. Ubusi ngabunye buzaliswa kwibhotile yeglasi enomlinganiselo weemilimitha ezili-180 ukuphakama kunye neemilimitha ezili-100 ububanzi. Ilebhile yebhotile kunye nesigqubuthelo sesiciko zishicilelwe kwiphepha lendalo elimhlophe elinomphandle onobunjani.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Prakrishi Ipakethe Yobusi ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Prakrishi Ipakethe Yobusi iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Prakrishi Ipakethe Yobusi yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Range of 6 distinct flavored honeys for the mother brand Prakrishi
The transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.
the usual lot where we see the insect in its so-called natural (and well, a boring) avatar. But here, the same bee turns into a heart-warming messenger!
Dimensions & Packaging: Height 180mm X Width 100mm X Width 100mm
Tags: Honey, Packaging, Branding, Motif, illustration
Production Technology: We have used Glass bottle as a Primary container and bottle label and Lid cover have been printed on Natural white texture paper.
Design Challenge: Challenge was to create a product extension for the mother brand Prakrishi - which has several other segments under it - this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar.
Research: Understand the consumer mind set and need of the very market it is going to sell,
Inspiration: As we can see, the design parameters of the flagship brand have lots of white space and minimal approach to it. so we carried forward the same principles and used only the necessary part of the graphic to convey the whole story without moving away from the packaging and design guidelines.
Project Duration: The project started in Jan 2021 in India and finished in March 2021 in India,
Operation Flow: Project was designed completely in design studio, from sourcing of bottle to selection of exact paper for to get desired result, after that complete set of mock-ups was given to the printer to get right result.
Patents: None
Team Members: Vishal Vora
Image Credits: Vishal Vora (Sol Benito)