Nianfenyuanjiang Gu3o Ipakethe Yesiselo Esinxilisayo ngu-Jinhui Liang, Keyong Dong and Rui Wu

Uyilo olubizwa ngokuba yi-Nianfenyuanjiang Gu3o Ipakethe Yesiselo Esinxilisayo olwenziwe ngu-Jinhui Liang, Keyong Dong and Rui Wu ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2023

Nianfenyuanjiang Gu3o Ipakethe Yesiselo Esinxilisayo

ngu Jinhui Liang, Keyong Dong and Rui Wu

Umxhasi: Anhui Gujing Distillery Co. Ltd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

29,690

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#142192

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Nianfenyuanjiang Gu3o Ipakethe Yesiselo Esinxilisayo

IGu30 yibhotile eyenzelwe i-baijiu, utywala besintu baseTshayina. Uyilo luqhubeka nomgca weemveliso weNianfenyuanjiang kwaye lugcina imilo yebhotile esele isekiwe kunye nomfanekiso wenamba. Ibhotile yenziwe nge-sarin, into eqaqambileyo necacileyo, ngoko ke umzobo wenamba okroliweyo ubonakala ucace ngakumbi kwaye ulwelo olungaphakathi kulula ukulubona. Iglasi, iplastiki, i-acrylic kunye nephepha zisetyenzisiwe ekupakisheni. Izinto zobukumkani zikhumbuza ngembali ende yokuvutyelwa kotywala yale ndawo yokwenza utywala. Uyilo lujolise ekubekeni le mveliso kwicandelo eliphambili lemarike ye-baijiu.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Nianfenyuanjiang Gu3o Ipakethe Yesiselo Esinxilisayo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Nianfenyuanjiang Gu3o Ipakethe Yesiselo Esinxilisayo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Nianfenyuanjiang Gu3o Ipakethe Yesiselo Esinxilisayo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
Imilinganiselo nePakishini: Width 15.4cm x Depth12cm x Height 28.5cm
Iithegi: Baijiu, spirit, packaging
Ubuchwepheshe Bokuvelisa: glass, plastic, acrylic, paper
Umngeni Woyilo: The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
Uphando: Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
Inkuthazo: This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
Ubude Beprojekthi: from 2021 to 2022, Bozhou City, Anhui Province, China
Ukuhamba Komsebenzi: The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
Amalungu Eqela: President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu