Jiang Hu Ukusetyenziswa Okuyintloko: Ukupakishwa Kweziselo Ezinxilisayo by Wei Li

Jiang Hu Ukusetyenziswa Okuyintloko: Ukupakishwa Kweziselo Ezinxilisayo by Wei Li is a highly esteemed winner of the very prestigious 2023 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2023

Jiang Hu Ukusetyenziswa Okuyintloko: Ukupakishwa Kweziselo Ezinxilisayo

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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The Design

About Jiang Hu Ukusetyenziswa Okuyintloko: Ukupakishwa Kweziselo Ezinxilisayo

Isicatshulwa Sencwadi: I-Jiang Hu ngumyilo wokupakisha we-huang jiu, iwayini yerayisi yesiNtu yamandulo yaseTshayina. Umphezulu webhotile unobunzima obaneleyo ukuze usetyenziswe njengesixhobo sokucinezela amaphepha, kwaye ungaguqulwa kwakhona usetyenziswe njengeglasi yokusela. Ibhotile iqulathe umthamo omncinci, ofanelekileyo kwiindlela eziqhelekileyo zokusela. Ibhokisi engaphandle yenziwe ngefowuni endaweni yephepha, ngokungathi kunjalo ibhokisi enye ikhusela ibhotile ngexesha lokuhanjiswa. Imizobo ithatha uphawu lwamandulo lwesiTshayina njengomxholo, ize ibonise ubomi begqwesa lekrele. Injongo kukunika imveliso endala umfanekiso omtsha ohlaziyekileyo.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Jiang Hu Ukusetyenziswa Okuyintloko: Ukupakishwa Kweziselo Ezinxilisayo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Jiang Hu Ukusetyenziswa Okuyintloko: Ukupakishwa Kweziselo Ezinxilisayo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Jiang Hu Ukusetyenziswa Okuyintloko: Ukupakishwa Kweziselo Ezinxilisayo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei