Sky Blue Isongezelelo Esiphambili: Ipakheji Yesiselo Esinxilisayo ngu-Jingzhang Xiao and Dongyan Ruan

Uyilo olubizwa ngokuba yi-Sky Blue Isongezelelo Esiphambili: Ipakheji Yesiselo Esinxilisayo olwenziwe ngu-Jingzhang Xiao and Dongyan Ruan ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

Sky Blue Isongezelelo Esiphambili: Ipakheji Yesiselo Esinxilisayo

ngu Jingzhang Xiao and Dongyan Ruan

Umxhasi: Jiangsu Yanghe Distillery Co., Ltd

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

17,174

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#142367

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Sky Blue Isongezelelo Esiphambili: Ipakheji Yesiselo Esinxilisayo

Umbhalo Wencwadi: I-Sky Blue lupakheji oyilelwe utywala lwaseTshayina. Ibhotile inesimo esigudileyo, esicwangcisiweyo esisekelwe kwi-Fibonacci spiral, esinika izilinganiso ezilinganisiweyo kwaye zenza ibhotile ilula ukubanjwa nokuvulwa. Isivalo sibunjwe njengeliso, esisetyenziswa njengomqondiso womveliso. Inkqubo yokugilita ekhathalela imvelo inika iglasi umphezulu othambileyo nogudileyo kwaye inciphisa umonakalo kwindalo ekusingqongileyo. Umbala oluhlaza ubukhwebu ukhumbuza i-aurora. Ibhokisi lisebenzisa isakhiwo esihlanu-kwi-nye esomeleza ukhuseleko kunxamnye nokuqhathaniswa.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Sky Blue Isongezelelo Esiphambili: Ipakheji Yesiselo Esinxilisayo ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Sky Blue Isongezelelo Esiphambili: Ipakheji Yesiselo Esinxilisayo iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Sky Blue Isongezelelo Esiphambili: Ipakheji Yesiselo Esinxilisayo iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Imilinganiselo nePakishini: 145mm x 108mm x 320mm
Iithegi: crafts, Baijiu, spirit, packaging, art
Ubuchwepheshe Bokuvelisa: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Umngeni Woyilo: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Uphando: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Inkuthazo: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Ubude Beprojekthi: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Ukuhamba Komsebenzi: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Amalungu Eqela: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin