Ocean Blue Isiqhulo Sokusetyenziswa: Ipakheji Yesiselo Esinxilisayo ngu-Jingzhang Xiao and Dongyan Ruan

Uyilo olubizwa ngokuba yi-Ocean Blue Isiqhulo Sokusetyenziswa: Ipakheji Yesiselo Esinxilisayo olwenziwe ngu-Jingzhang Xiao and Dongyan Ruan ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Ocean Blue Isiqhulo Sokusetyenziswa: Ipakheji Yesiselo Esinxilisayo

ngu Jingzhang Xiao and Dongyan Ruan

Umxhasi: Jiangsu Yanghe Distillery Co., Ltd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

20,223

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#142370

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ocean Blue Isiqhulo Sokusetyenziswa: Ipakheji Yesiselo Esinxilisayo

Ocean Blue lulwakhiwo lwepakheji yesiselo se-baijiu. Ibhotile ilandela izilinganiso ze-Fibonacci spiral, ekunika imo elingeneyo kwaye enamandla eze kulula ukubanjwa nokuvulwa. Inxalenye ephezulu igqityiswe ngeenkwenkwezi zegolide ezikhumbuza intlabathi yolwandle, ngeli xesha inxalenye engezantsi imbiwe ngombala oluhlaza wesalathisi solwandle. Uhlobo lokuxhoma lwekopile (copper plate lithography), ukwenziwa kwe-cat-eye kunye nokuqingqwa kusetyenziswa ukuphucula umgangatho wobuso bepakheji. Ibhokisi engaphandle yenziwe ngephepha lebhodi emdaka enomgangatho omhlophe ngaphakathi, kunye nesihlalo se-foam kunye ne-blister eyeluliweyo. Inkqubo enekhowudi idibanisa ibhotile nganye, ibhokisi kunye netyala, ukunceda ukhusela imveliso kubukhelo.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Ocean Blue Isiqhulo Sokusetyenziswa: Ipakheji Yesiselo Esinxilisayo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Ocean Blue Isiqhulo Sokusetyenziswa: Ipakheji Yesiselo Esinxilisayo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Ocean Blue Isiqhulo Sokusetyenziswa: Ipakheji Yesiselo Esinxilisayo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Imilinganiselo nePakishini: 140mmx115mmx320mm，
Iithegi: crafts, Baijiu, spirit, packaging, art
Ubuchwepheshe Bokuvelisa: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Umngeni Woyilo: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Uphando: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inkuthazo: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Ubude Beprojekthi: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Ukuhamba Komsebenzi: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Amalungu Eqela: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin