Gojaming Umsebenzi Ophambili: Ipakheji yeJusi ngu-Qichao An

Uyilo olubizwa ngokuba yi-Gojaming Umsebenzi Ophambili: Ipakheji yeJusi olwenziwe ngu-Qichao An ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

Gojaming Umsebenzi Ophambili: Ipakheji yeJusi

ngu Qichao An

Umxhasi: Mornice Brand Design

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

13,123

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144508

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Gojaming Umsebenzi Ophambili: Ipakheji yeJusi

Umbhalo weNcwadi: Gojaming luyilo lwepakheji yothotho lweejusi zesiqhamo ezicwenxiweyo ngokutsha. Ipakheji iqulathe ibhotile yePET enelebhile efakelwe, elingana ngobubanzi kuma-70 mm, ngobushinyalali kuma-35 mm nangobude kuma-200 mm. Izinto zelogo yeGojaming zandisiwe kwaye zisetyenziswa njengomfanekiso ophambili wepakheji iphela, zenza isimo somqondiso wetrademark esimanyeneyo. Uthotho lunamatye amathathu, kwaye ilinye lityum linikwa umbala owahlukileyo ohambelana nesiqhamo esifanelekileyo. Imibala kunye nezinto zesiqhamo zinceda abathengi baqonde ngokukhawuleza itywum nganye.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Gojaming Umsebenzi Ophambili: Ipakheji yeJusi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Gojaming Umsebenzi Ophambili: Ipakheji yeJusi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Gojaming Umsebenzi Ophambili: Ipakheji yeJusi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Imilinganiselo nePakishini: Width 70 mm x Depth 35 mm x Height 200 mm
Iithegi: Branding, Packaging,Juice,Colorful,Beverage
Ubuchwepheshe Bokuvelisa: Label plus PET bottle
Umngeni Woyilo: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Uphando: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inkuthazo: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Ubude Beprojekthi: The project started in September, 2021
Ukuhamba Komsebenzi: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Amagunya Emifanekiso: Designer:Qichao An,2021.