Hainan Beer Ipakethe Yebhiya ngu-China Resources Snow Breweries Ltd.

Uyilo olubizwa ngokuba yi-Hainan Beer Ipakethe Yebhiya olwenziwe ngu-China Resources Snow Breweries Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2023

Hainan Beer Ipakethe Yebhiya

ngu China Resources Snow Breweries Ltd.

Umxhasi: China Resources Snow Breweries

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

32,946

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144565

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Hainan Beer Ipakethe Yebhiya

IHainan Beer luyilo lwepakethe yebhiya oluphefumlelwe yimbonakalo yendalo kunye nenkcubeko yaseHainan. Ibhotile yeglasi inemifanekiso ephakamileyo ethathwe kumaza olwandle, iinqanawa ezihamba ngeeseyile, iindlu zezibane, imithi yekokhonathi kunye neentaka zaselwandle, kwaye ubume bayo obucekethekileyo buxhasa ukubanjwa ngesandla esinye. Itoti yealuminiyam ishicilelwe nge-inki eguqula umbala ngokobushushu, ngoko ke umfanekiso wesitampu seposi uvela ngokuthe ngcembe njengoko amaqondo obushushu esihla ngexesha lokugcinwa efrijini. Ibhokisi yangaphandle yenziwe ngephepha lekhrafti kwaye yenziwe ngokwesimo sesutikheyisi. Ipakethe idibanisa ibhiya nembonakalo yendawo kunye nendlela yokuphila ekhululekileyo yasekuhlaleni.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Hainan Beer Ipakethe Yebhiya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Hainan Beer Ipakethe Yebhiya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Hainan Beer Ipakethe Yebhiya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Imilinganiselo nePakishini: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Iithegi: beer, localization of design, Hainan, cultural elements, Hainan style
Ubuchwepheshe Bokuvelisa: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Umngeni Woyilo: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Uphando: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Inkuthazo: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Ubude Beprojekthi: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Ukuhamba Komsebenzi: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Amalungu Eqela: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao