It Is In Your Genes Isazisi Esiguqukayo ngu-Bianka Foldi and Robert Valoczi

Uyilo olubizwa ngokuba yi-It Is In Your Genes Isazisi Esiguqukayo olwenziwe ngu-Bianka Foldi and Robert Valoczi ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2023

It Is In Your Genes Isazisi Esiguqukayo

ngu Bianka Foldi and Robert Valoczi

Umxhasi: Genecontact

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144669

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-It Is In Your Genes Isazisi Esiguqukayo

Olu phawu lophawu lwenziwe kwinkonzo ye-genotyping, apho i-predisposition yezifo zofuzo ezinokuthi zibonwe. Kanye njengokwakheka kweDNA, ingqikelelo yoyilo nayo yakhiwe phezu kwenkqubo yeekhowudi, ezizezi ziyilwe ngokukodwa iikhowudi zeMorse ezimele oonobumba bealfabhethi. Naliphi na igama linokubonwa ngolu hlobo, ukuguqula ilogo engatshintshiyo ibe yisazisi esiguqukayo. Ilogo, eligama loMthengi elibhalwe ziikhowudi, lithatha ubume be-double-helical structure yeDNA. Le yindlela ishishini loMthengi libonakaliswa ngayo ngokubonakalayo nangokubonakalayo kubuwena.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

It Is In Your Genes Isazisi Esiguqukayo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. It Is In Your Genes Isazisi Esiguqukayo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. It Is In Your Genes Isazisi Esiguqukayo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Iithegi: dynamic brand identity, flexible brand identity, brand identity
Ubuchwepheshe Bokuvelisa: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inkuthazo: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Ubude Beprojekthi: The project started in July 2021 October in Budapest. The website development is still ongoing.
Amalungu Eqela: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon