Qinshihuang Cpa Umphakathi Wotywala Beqila by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Umphakathi Wotywala Beqila by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2023

Qinshihuang Cpa Umphakathi Wotywala Beqila

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

16,255

Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Umphakathi Wotywala Beqila

I-Qinshihuang CPA yiyilo lophakelo lotywala obenziwe ngobuchule kwicandelo le-China Pale Ale. Imilo yebhotile kunye nentamo yebhotile isebenzisa izinto ezijolise kubukhosi be-Qin, kwaye imo iyakhumbuza indebe yejade eneepateni zamafu zexesha le-Qin ne-Han. Iflegi ejikeleze intamo yebhotile iphawula lo mveliso njengephayona kwisimbo se-China Pale Ale. Unobumba wesiginesha wesiliphu waseziko, ifonti emanyeneyo yobukhosi be-Qin, unika inkangeleko yesiko nembali. Uyilo lwenziwe njengebhotile yeglasi engu-315 ml kunye netini yealuminiyam engu-550 ml.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Qinshihuang Cpa Umphakathi Wotywala Beqila ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Qinshihuang Cpa Umphakathi Wotywala Beqila iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Qinshihuang Cpa Umphakathi Wotywala Beqila iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao