New Year's Red Envelopes IPhakheji yeMibhalo Ebomvu YoNyaka ngu-CCB Fintech Co., Ltd.

Uyilo olubizwa ngokuba yi-New Year's Red Envelopes IPhakheji yeMibhalo Ebomvu YoNyaka olwenziwe ngu-CCB Fintech Co., Ltd. ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

New Year's Red Envelopes IPhakheji yeMibhalo Ebomvu YoNyaka

ngu CCB Fintech Co., Ltd.

Umxhasi: China Construction Bank Corporation

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#144972

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-New Year's Red Envelopes IPhakheji yeMibhalo Ebomvu YoNyaka

Imibhalo Ebomvu YoNyaka Omtsha yiseti yeenketho ezintathu zomqulu obomvu ezenzelwe uNyaka Omtsha wamaTshayina. Umqulu obomvu sisipho sesiko lamaTshayina esisetyenziselwa ukubhiyozela uBusuku boNyaka Omtsha, kwaye igama elithi Li Shi liphathelele iintsingiselo zezinto ezinethamsanqa nempumelelo. Uyilo ngalunye lusekwe kumbuliso wesiko: intlanzi yobutyebi, iorenji yethamsanqa, kunye nomthango wempumelelo. Imizobo ikhupha ubume beengqekembe zamandulo zamaTshayina kwaye idibanise obo bume nophawu ngalunye ngamachaphaza alula, imigca kunye neenxaso. Umqulu ngamnye ulinganiselwa kwiimilimitha ezingama-180 nge-90.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

New Year's Red Envelopes IPhakheji yeMibhalo Ebomvu YoNyaka ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. New Year's Red Envelopes IPhakheji yeMibhalo Ebomvu YoNyaka iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. New Year's Red Envelopes IPhakheji yeMibhalo Ebomvu YoNyaka iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The New Year's theme "Lishifeng" is a set of three.
It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. The packaging design of the red envelopes is based on three special themed red packets created with the theme of three New Year's greetings (prosperous fish, auspicious tangerine).
Imilinganiselo nePakishini: Specifications: electronic image format
Size: 180 * 90mm
Iithegi: Red envelopes, New Year's, Chinese, auspicious, luck
Ubuchwepheshe Bokuvelisa: 1. Background check and research
2. Identify creative concepts and think about creative points
3. Compose and sketch
4. Complete the creation through computer design software
Umngeni Woyilo: 1.Have fish every year, that is, auspicious fish, which is a homonym of "Be rich and abundant every year". It is one of the most representative languages of traditional Chinese auspicious prayers. It means to live a rich life and have surplus wealth and food every year.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "fish". The coin is represented by lines, making it like a coin and a ripple in the water at the same time.
2.Daju Dali, that is auspicious tangerine is the homonym of "Da Ji Dali", which means auspicious and lucky. It is one of the most representative languages of traditional Chinese auspicious prayers. People buy Chinese New Year tangerines all the time. I hope that the whole year will be auspicious and all the best. And tangerines are all golden yellow, which is also endowed by people with the meaning of wealth.
The graphic design extracts the elements of traditional Chinese "ancient coins" and ingeniously combines "tangerines". Presented in a simple and modern form, it will bless people with an auspicious and prosperous year.
3.Fortune-bringing is one of the most representative languages of traditional Chinese auspicious blessings. In ancient times, it was mostly used for social interaction, and now it refers to attracting wealth and making a fortune.
The graphic design extracts the elements of traditional Chinese "ancient coins" and combines with "gourd". Through the expression of lines, the two intersecting coins form a gourd shape, which is also an "8" shape. The gourd means to gather wealth, "8" is homophonic "fa", which means make fortune, and the meaning of making a fortune fits the theme.
Uphando: It is a traditional Chinese custom to celebrate New Year's Eve. "Li Shi" is also known as "auspicious things" or "promoting wealth", whichever means auspicious and good luck. it is based on three special themed red packets created with the theme of New Year's greetings.
Inkuthazo: The graphic design is mainly designed by extracting the traditional Chinese elements "ancient coins" and combining the meaning of blessing theme. The form of expression is ingenious, and it is presented through the use of modern minimalist design techniques of dots, lines and surfaces. The festive, auspicious and rich traditional culture of red envelopes is presented in a modern design style, which confirms the regeneration and understanding of ancient Chinese culture in this era.
Ubude Beprojekthi: The project started in March 2022 in Guangzhou and finished in May 2022 in Guangzhou
Amalungu Eqela: Chen Lei,Shusheng Liu