Yep Ipakeji yeMveliso yeKholajini by Tiger Pan

Yep Ipakeji yeMveliso yeKholajini by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2023

Yep Ipakeji yeMveliso yeKholajini

by Tiger Pan

Client: By-Health Co., Ltd.

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Colors

The Design

About Yep Ipakeji yeMveliso yeKholajini

I-Yep yipakeji eyilelwe imveliso yekholajini eselwayo. Ibhokisi yangaphandle inemilo kanxantathu, ekhethelwe ukubonisa uzinzo namandla. Ibhokisi yenziwe ngephepha eligxotshiweyo, into ekwaziyo ukusetyenziswa kwakhona, kwaye ibhokisi yangaphandle ingange-170 mm ngo-100 mm ngo-186 mm. Ngaphakathi, ikholajini eselwayo igcinwe kwibhotile yeglasi. Ilebheli iprintwe ngefoyile ecacileyo, enika inkangeleko efumileyo nentsha. Ilogo epinki idlulisa ubutsha nomdla wobomi. Ubume obucacileyo bolwazi kunye nenkqubo yothotho olumanyeneyo kunceda abathengi baqaphele imveliso besekude.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Yep Ipakeji yeMveliso yeKholajini ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Yep Ipakeji yeMveliso yeKholajini iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Yep Ipakeji yeMveliso yeKholajini idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
Dimensions & Packaging: Box, 170mm x100mm x186mm
Bottle, 90mm x30mm
Tags: collagen, pink, package, health, health products, Tiger Pan
Production Technology: A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
Design Challenge: They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Research: Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
Inspiration: The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
Project Duration: The project lasts 3 months, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
Team Members: Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You
Image Credits: Tiger Pan