Dukang Liquor Ukupakishwa Kwebhotile Yotywala by Tiger Pan

Dukang Liquor Ukupakishwa Kwebhotile Yotywala by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Dukang Liquor Ukupakishwa Kwebhotile Yotywala

by Tiger Pan

Client: Luoyang Dukang Wine Group Co., Ltd

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

32,379

Verified Award Winner

Verify Award Status for #145418

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dukang Liquor Ukupakishwa Kwebhotile Yotywala

I-Dukang Liquor luyilo lokupakisha lwe-baijiu yaseTshayina. Ibhotile ibunjwe ukusuka phezulu ukuya ezantsi ukuze yenze imbonakalo engacacanga yobuso buka-Cao Cao, ingcali yobuchule bomkhosi kunye nembongi yembali omgca wayo wombongo owanika eli gama lophawu lweshishini. Isiciko sikhumbuza izigqubuthelo zentloko zamagosa exesha lasemva kobukhosi bakwa-Han, kwaye umzimba webhotile uqingqwe njengengubo ende, nto leyo ekwanika ukubamba okuzinzileyo. Kusetyenziswa iglasi endaweni yodongwe oluqhelekileyo kwiimpawu zoshishino ezifanayo, ngoko umphandle ufumana ukubengezela nokuphatheka okuhle. Ibhokisi yangaphandle ihonjiswe ngomzobo we-vector waseLuoyang, ikomkhulu lamandulo.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Dukang Liquor Ukupakishwa Kwebhotile Yotywala ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Dukang Liquor Ukupakishwa Kwebhotile Yotywala iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Dukang Liquor Ukupakishwa Kwebhotile Yotywala yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Dimensions & Packaging: Bottle size: 294mm x 88mm
Tags: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Design Challenge: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Research: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Inspiration: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Project Duration: The project lasts 4 month, designed in Shenzhen.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Image Credits: Tiger Pan