Yi Xin Distillation Ukupakishwa Kotywala Oqolileyo by Tiger Pan

Yi Xin Distillation Ukupakishwa Kotywala Oqolileyo by Tiger Pan is a highly esteemed winner of the very prestigious 2023 Ibhaso Legolide le-A' Design Award in Uyilo lwePakheji Competition Category.

IgolideIpakheji· 2023

Yi Xin Distillation Ukupakishwa Kotywala Oqolileyo

by Tiger Pan

Client: Beijing Shunxin Agriculture Holding Co., Ltd.

Ibhaso Legolide le-A' Design Award Winner in Ipakheji Category

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The Design

About Yi Xin Distillation Ukupakishwa Kotywala Oqolileyo

I-Yi Xin Distillation luyilo lokupakisha lwebranti yotywala oqolileyo waseTshayina. Ibhotile yenziwe ngeglasi, nto leyo enyusa ukubengezela nesimo somphandle ize yenze imveliso yahluke kotywala olufana nayo oluthengiswa kwizikhongozeli zodongwe. Inamba, ezotywe ngendlela yakudala yaseTshayina, ibambelele emqaleni webhotile kwaye isebenza njengophawu oluphambili lokuchonga, ngoko ke akukho leyibhile ishicilelweyo ifunekayo. Ibhokisi yangaphandle ilula kwaye ilandela ulingano loyilo lwesintu lwaseTshayina. Ibhotile ingumlinganiselo ongama-180 ngama-130 ngama-285 eemilimitha. Injongo kukubonisa ilifa elide ngohlobo lwangoku.

The Recognition

About the Ibhaso Legolide le-A' Design Award

Yi Xin Distillation Ukupakishwa Kotywala Oqolileyo ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Yi Xin Distillation Ukupakishwa Kotywala Oqolileyo iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Yi Xin Distillation Ukupakishwa Kotywala Oqolileyo idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
Dimensions & Packaging: Bottle size: 180mm x 130mm x 285mm
Tags: Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
Production Technology: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
Design Challenge: The dragon is a challenging part when realizing the design as the shape is quite complicated.
Research: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
Inspiration: The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
Project Duration: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Copyrights belong to Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Jingwen Xiang
Image Editing: Juanjuan Wu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan