Momenten Umsebenzi Ophambili: Ipakheji Yesiselo ngu-E2W Studio

Uyilo olubizwa ngokuba yi-Momenten Umsebenzi Ophambili: Ipakheji Yesiselo olwenziwe ngu-E2W Studio ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Momenten Umsebenzi Ophambili: Ipakheji Yesiselo

ngu E2W Studio

Umxhasi: E2W Studio

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,955

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#146150

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Momenten Umsebenzi Ophambili: Ipakheji Yesiselo

Isicatshulwa Sencwadi: I-Momenten sisenzo sokuyila ipakheji yewayini enamaqamza engenaswekile ethengiswa kwiikani ezimxinwa. Igama lomkhiqizo libhekisela kumzuzu ofanelekileyo wokusela, ongekho kwangoko kwaye ungekho kade kakhulu. Isimo sokubonakala sakhiwe ngokusekelwe kwiimpawu ezibizwa ngokuba ziimonsta zamaqamza, ezenziwe ngokukhange kubuso obuncinci obenziwa ngamanqaku wongcikivo. Umlo ngamnye wemonsta ubonisa incasa ethile, apho iimilo ezijikelezileyo zimela iincasa ezithambileyo, ze iimilo ezibukhali zimela iincasa ezinamandla ngakumbi, nto leyo encedayo abathengi ukuba bafumane incasa abayithandayo. Uluhlu lokwahlula olubizwa ngokuba yiKAI luyolula lengcamango efanayo yokuzonwabisa nokudlala. Uyilo lugqityiwe ngo-2021.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Momenten Umsebenzi Ophambili: Ipakheji Yesiselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Momenten Umsebenzi Ophambili: Ipakheji Yesiselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Momenten Umsebenzi Ophambili: Ipakheji Yesiselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
Imilinganiselo nePakishini: Depth 180mm x Height 140mm
Iithegi: Wonderful, Vogue, Party, Happy, Open-Minded
Ubuchwepheshe Bokuvelisa: During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
Umngeni Woyilo: We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
Uphando: In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
Inkuthazo: As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun.
Ubude Beprojekthi: The project was completed in 2021.
Ukuhamba Komsebenzi: After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
Amagunya Emifanekiso: N/A