Plant Professor Umsebenzi Ophambili: Impahla Yokupakisha Ukutya ngu-Hangzhou Chancemate Tech Corp.

Uyilo olubizwa ngokuba yi-Plant Professor Umsebenzi Ophambili: Impahla Yokupakisha Ukutya olwenziwe ngu-Hangzhou Chancemate Tech Corp. ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IbhronziIpakheji· 2023

Plant Professor Umsebenzi Ophambili: Impahla Yokupakisha Ukutya

ngu Hangzhou Chancemate Tech Corp.

Umxhasi: Shanghai Jiashang Information Technology Co., LTD

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ipakheji

12,568

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149013

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Plant Professor Umsebenzi Ophambili: Impahla Yokupakisha Ukutya

Isicatshulwa Sencwadi: Plant Professor luchungechunge lwempahla yokupakisha lwephondo lokutya olususelwa kwizityalo, olujoliswe kubathengi abatsha basezidolophini eChina. Uluhlu luquka ii-dumplings ezikhaphukhaphu, i-jelly kunye nekofu. Isimbo esithe tyaba sombonakalo sidibanisa uluchungechunge kwaye sidibanisa ulwazi ngezithako nekhalori kwinkqubo enye yokuchonga. Iipateni ezimeleyo kunye nemifanekiso engaqondakaliyo zicwangciswe ngokungathi azicwangciswanga ngokucophelela ukwenzela ukudala umoya ophozisiweyo. Iileyibhile ezingaphambili zibonisa uphawu lwevenkile, imveliso kunye nesilinganiso sezithako. Iibhokisi ezincinane zenziwe ngephepha elinokuphinda lisetyenziswe kunye nezinto zokushicilela ezikhathalela indalo, kwaye zingena lula kwibhegi.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Plant Professor Umsebenzi Ophambili: Impahla Yokupakisha Ukutya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Plant Professor Umsebenzi Ophambili: Impahla Yokupakisha Ukutya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Plant Professor Umsebenzi Ophambili: Impahla Yokupakisha Ukutya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Imilinganiselo nePakishini: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Iithegi: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Ubuchwepheshe Bokuvelisa: Recyclable paper, environmentally friendly printing materials
Umngeni Woyilo: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Uphando: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inkuthazo: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Ubude Beprojekthi: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Ukuhamba Komsebenzi: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Amalungu Eqela: Jin Xie