Namito Umfanekiso Womlinganiswa Wethoyi Yobugcisa ngu-Ge Zhang

Uyilo olubizwa ngokuba yi-Namito Umfanekiso Womlinganiswa Wethoyi Yobugcisa olwenziwe ngu-Ge Zhang ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Legolide le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IgolideUkubhengeza· 2023

Namito Umfanekiso Womlinganiswa Wethoyi Yobugcisa

ngu Ge Zhang

Umxhasi: Ge Zhang

Umwini we-Ibhaso Legolide le-A' Design Award Kudidi Lwe-Ukubhengeza

720,204

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149033

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Namito Umfanekiso Womlinganiswa Wethoyi Yobugcisa

UNamito ngumfanekiso wethoyi yobugcisa oyinkqubo-bunzululwazi (virtual) owenzelwe ukusetyenziswa kwezorhwebo. UNamito yintombazana enemilebe emile okwepesika, isitayile seenwele esibomvu esimile okwekhowa kunye nesigqubuthelo sentloko esimile okweendlebe zomvundla. Unxibe ilokhwe ebomvu kwaye umi ezifake izandla ezipokothweni, evale amehlo. Imilebe yakhe egqutsileyo yenza iintliziyo ezimbini kunye nonobumba uX, umqondiso wokuthanda ihlabathi ngelixa ukwalayo okubi. Lo mlinganiswa uvela kwimifanekiso, kwiividiyo, kwimiboniso nakwiimpahla ezishicilelweyo. UNamito wenzelwe ukunciphisa uxinzelelo lwengqondo nokukhuthaza abantu ukuba babe ziibo ngokwabo.

Ukuqatshelwa

Malunga ne-Ibhaso Legolide le-A' Design Award

Namito Umfanekiso Womlinganiswa Wethoyi Yobugcisa ngumphumeleli weIbhaso Legolide le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo yeklasi yokuqala, ephawulekayo nentle. Abaphumeleleyo beGolide ziimveliso ezintsha kakhulu, ezinombono ongaphaya nezikhazimlayo ezibonisa ubuchule, ubulumko nobuchule babayili bazo. Namito Umfanekiso Womlinganiswa Wethoyi Yobugcisa iyathenjwa ukuba ibe yimveliso edunyiswe kakhulu, ebeka umkhwa nekumgangatho wesikhumbuzo enikela ixabiso elingazange libonwe. Lo myilo uphumeleleyo weIbhaso Legolide le-A' Design Award yiprojekthi emangalisayo nehlonelwayo eluncedo kakhulu kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Namito Umfanekiso Womlinganiswa Wethoyi Yobugcisa idala iimvakalelo ezinzulu zonqweno, ivusa umdla, ikhuthaza ukuyila kwaye iyasikhwebela.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Imilinganiselo nePakishini: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Iithegi: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Ubuchwepheshe Bokuvelisa: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Umngeni Woyilo: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Uphando: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inkuthazo: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Ubude Beprojekthi: Since 2021, China
Ukuhamba Komsebenzi: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Amalungu Eqela: Ge Zhang
Amagunya Emifanekiso: Beijing JiuPin Technology Co., Ltd.