Waaron Kuu's Uyilo Lophawu ngu-Shawn Goh Chin Siang

Uyilo olubizwa ngokuba yi-Waaron Kuu's Uyilo Lophawu olwenziwe ngu-Shawn Goh Chin Siang ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lweGrafiki, umZobo kunye noNxibelelwano oluBonakalayo.

IbhronziIgrafiki· 2023

Waaron Kuu's Uyilo Lophawu

ngu Shawn Goh Chin Siang

Umxhasi: Hai Soon Leong Sdn.Bhd

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Igrafiki

13,130

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149135

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Waaron Kuu's Uyilo Lophawu

IWaaron Kuu's yindawo yokutyela emele iinkcubeko ezintandathu eziphambili zaseMalaysia. Ukugqamisa ubuhle bubonke bophawu, Iqela lisebenzise ubumfusa obunzulu ukugxininisa umlinganiswa ngamnye wenkcubeko kwaye longeza imidlalo yemveli kunye nezixhobo. Baphinde basebenzise izinto ezahlukeneyo zasekhaya ukuhombisa imizobo, ebekwe kwiikona ezahlukeneyo zevenkile yokutyela nakwizitya kunye nokupakishwa. Uyilo alubonisi kuphela iinkcubeko ezintandathu eziphambili zobuhlanga baseMalaysia kodwa zenza umfanekiso okhethekileyo webrendi kwindawo yokutyela.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Waaron Kuu's Uyilo Lophawu ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Waaron Kuu's Uyilo Lophawu iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Waaron Kuu's Uyilo Lophawu iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Waaron Kuu's is a brand named after the street food culture of Malaysia. It is also a restaurant that represents the 6 main ethnic cultures in Malaysia. In order to create a cohesive branding, each character design representing their respective culture uses a dark purple to express their cultural beliefs and values. Besides, traditional games, musical instruments and local cultural elements are used as decorations for the restaurant. A variety of paintings are placed in different corners of the restaurant too. From tableware such as bowls and plates to takeaway packaging, each consists of designs that represent the ethnic cultures in Malaysia. The overall design theme not only appeals to the customers but also creates a unique brand identity for the restaurant.
Imilinganiselo nePakishini: Big Can Label size are 23 x 7.5cm
Small Can Label size are 20 x 5cm
The lunch box A Packaging Box open size are 37 x 46cm
lunch box B Packaging Box open size are 52.3 x 36.8cm and Name Card size are 8.5 x 5cm
Iithegi: Malaysia, Malaysia Food, Branding Design
Ubuchwepheshe Bokuvelisa: In order to provide a different dining experience, a large amount of time was also spent on art curation within the restaurant. Custom artworks that highlight cultural significance are displayed on the wall, which will evoke a sense of awe from the customers. Besides, all materials used are recyclable.
Umngeni Woyilo: When executing our brand, The researched local restaurants with ethnic styles and visited each one to gain insight. However, The team faced the challenge of how to represent the cultures of the six major ethnic groups. After all, some cultures require in-depth understanding, such as the contemporary lifestyles and religious cultures of the ethnic groups. Only then can capture the essence of each culture in our illustrations and bring out their unique flavors.
Uphando: A good branding design not only solves a pain point in the market but also creates an integrated identity. Starting from corporate identity to packaging design, including tableware and food presentation, each shapes the perception of the brand’s visual identity.
Inkuthazo: There are many restaurants that serve traditional food in Malaysia. However, the overall design theme with a symbolic representation of the culture in a restaurant is rare. In order to solve this problem, we first developed a distinctive brand name.
Ubude Beprojekthi: The project started in September 2022 in Malaysia Kuala Lumpur. Soft Launch 1 January 2023
Ukuhamba Komsebenzi: The ingenuity behind the 2 walls is to provide an awe stricken experience to customers. As they pass through the passage, they will be amazed by the vibrant colours and illustrations on the walls. Furthermore, the uniform colours and patterns on the furniture and packaging will create a prominent impression on the customers.
Iipathenti: waaron kuns, 2023
Amagunya Emifanekiso: All imagery copyrights Shawn Goh Design Lab. Sdn Bhd.