Ride on the Right Track Uphuhliso Lonxibelelwano Lwezentlalo ngu-Tai Yuan Chiou and Chien Chun Feng

Uyilo olubizwa ngokuba yi-Ride on the Right Track Uphuhliso Lonxibelelwano Lwezentlalo olwenziwe ngu-Tai Yuan Chiou and Chien Chun Feng ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lebhronzi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lokuBhengeza, ukuThengisa kunye noNxibelelwano.

IbhronziUkubhengeza· 2023

Ride on the Right Track Uphuhliso Lonxibelelwano Lwezentlalo

ngu Tai Yuan Chiou and Chien Chun Feng

Umxhasi: Momentum Bikes

Umwini we-Ibhaso Lebhronzi le-A' Design Award Kudidi Lwe-Ukubhengeza

33,814

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149139

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Ride on the Right Track Uphuhliso Lonxibelelwano Lwezentlalo

Khwela Kwindlela Elungileyo yiphulo lonxibelelwano lwezentlalo (social media) elenzelwe uphawu lwebhayisekile ukukhuthaza amasiko emihla ngemihla anyamezelekayo. Eli phulo lisebenzisa imizobo yendalo, uluhlu lombala oluluhlu, imifanekiso ephefumla ezityalweni, kunye nemiyalezo yobuhlobo ukwenza ukuzinza kwendalo kube nokufikelelwa lula. Umxholo ubandakanya iinyaniso ezimnandi ngeengcombolo (infographic fun facts), izitikha zamabali kwiInstagram neFacebook, umsitho wokusasazwa ngqo (live stream), kunye nesihluzo sonxibelelwano lwezentlalo. Iindlela zothutho oluluhlaza kunye nolimo lwasezidolophini zikhuthazwa ngamanyathelo amancinci, alula. Injongo kukufikelela kwiimpembelelo eziqokelelweyo ezakhiwa kukhetho lwemihla ngemihla.

Ukuqatshelwa

Malunga ne-Ibhaso Lebhronzi le-A' Design Award

Ride on the Right Track Uphuhliso Lonxibelelwano Lwezentlalo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Ride on the Right Track Uphuhliso Lonxibelelwano Lwezentlalo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Ride on the Right Track Uphuhliso Lonxibelelwano Lwezentlalo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Imilinganiselo nePakishini: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Iithegi: Social Media Campaign, Illustration Design, Eco-friendly, Green
Ubuchwepheshe Bokuvelisa: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Umngeni Woyilo: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Uphando: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inkuthazo: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Ubude Beprojekthi: The project started in April and ended in May 2022 in North America and Europe.
Ukuhamba Komsebenzi: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Iipathenti: Copyrights belong to Momentum Bike, 2023.
Amalungu Eqela: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Amagunya Emifanekiso: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak