Patisserie Chez Mikki Ukupakishwa ngu-Sherry Kuo

Uyilo olubizwa ngokuba yi-Patisserie Chez Mikki Ukupakishwa olwenziwe ngu-Sherry Kuo ngumwini obekekileyo webhaso elinobukhazikhazi le-2023 Ibhaso Lentsimbi le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IntsimbiIpakheji· 2023

Patisserie Chez Mikki Ukupakishwa

ngu Sherry Kuo

Umxhasi: Patisserie Chez Mikki

Umwini we-Ibhaso Lentsimbi le-A' Design Award Kudidi Lwe-Ipakheji

12,771

Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#149513

Tyelela iSayithi Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Patisserie Chez Mikki Ukupakishwa

I-Patisserie Chez Mikki, i-delicatessen eswiti esekelwe e-Tokyo, ijolise ekuzahluleni kurhwebo olukhuphisanayo ngoyilo olutsha lokupakisha. Injongo yayikukuseka indawo yokuthengisa eyahlukileyo kunye nokomeleza umfanekiso webrendi ngokudala isazisi esomeleleyo esinenkangeleko yembonakalo edibeneyo eqaqambisa ukohluka kwemveliso nganye. Uyilo ngokutsha olunesiphumo lubonise imibala ye-pastel kunye nomyalezo onobuchule odala unxibelelwano lweemvakalelo nabathengi, okukhokelela ekwandeni kweentengiso zentengiso kunye nokuxhasa uluntu lwendawo ukusukela oko kwasungulwa uyilo olutsha.

Ukuqatshelwa

Malunga ne-Ibhaso Lentsimbi le-A' Design Award

Patisserie Chez Mikki Ukupakishwa ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Patisserie Chez Mikki Ukupakishwa iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Patisserie Chez Mikki Ukupakishwa iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: The new packaging design features pastel colors and witty messaging to foster an emotional connection with consumers, with the aim of bringing joy and happiness to their day. Bold typography is utilized to create visually striking designs that stand out on store shelves and captivate the interest of prospective customers.
Imilinganiselo nePakishini: The dimensions are 5.5 centimeters in width and 11 centimeters in height, with a fold located at the top of the package.
Iithegi: Branding, Typography, Pastry, Words, Colors
Ubuchwepheshe Bokuvelisa: The packaging includes a single sleeve, and eco-friendly printed paper is utilized for the packaging material.
Umngeni Woyilo: The challenge was to create a series of packaging that maintains a cohesive visual appearance while emphasizing the distinctiveness of each product. The objective of the packaging was to establish a robust brand identity and increase its recognition among customers in a fiercely competitive market.
Uphando: Patisserie Chez Mikki offers a range of baked goods and supplies pastries to several coffee shops in the local area. To convince customers to select their products over competitors, the brand redesign should strengthen its image and establish a distinctive selling point.
Inkuthazo: Funny phrases, just like sweets, have the magic to provide immense relief in life. The concept of Chez Mikki’s packaging redesign aimed to establish a distinctive and refined language universe.
Ubude Beprojekthi: This redesign had been applied to Chez Mikki packaging since 2020.
Ukuhamba Komsebenzi: Since the introduction of the new design, the use of distinctive colors has enabled customers to identify the brand quickly, while the messaging has created a joyful and emotional response. As a result, retail sales have increased, providing support to the local community.
Amagunya Emifanekiso: Hsin-Hui Kuo, Hidetsugu Watanabe