Shadlee Umsebenzi Ophambili: Ipakheji Yeziselo by Mohammadreza Eslamparast

Shadlee Umsebenzi Ophambili: Ipakheji Yeziselo by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2023

Shadlee Umsebenzi Ophambili: Ipakheji Yeziselo

by Mohammadreza Eslamparast

Client: Shadlee Co., Ltd.

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Shadlee Umsebenzi Ophambili: Ipakheji Yeziselo

Umbhalo Wencwadi: I-Shadlee luyilo lwepakheji yohlobo lweziselo ezingenatywala ze-mocktail. Ezi ziselo zenzelwe abantu abangathandiyo ukusela utywala kwiimini zamatheko. Kuboniswa iincasa ezintlanu, kwaye ibhotile nganye ithwele umzobo womlo ohlukileyo. Ubuso beelwanyana bulula njengeempawu ezicwangcisiweyo ezisulungekileyo kwaye zizotywe ngesandla ngesitayile sale mihla. Imibala enomahluko omkhulu isetyenziswa ukwenza ukuba iileyibhile zibonakale ngokucacileyo kwishelufu. Ukumanyana kokubonakala kudibanisa zonke iileyibhile ezintlanu, ngeli xesha imizobo enemibala eyahlukeneyo yenza umoya ovuyisayo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Shadlee Umsebenzi Ophambili: Ipakheji Yeziselo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Shadlee Umsebenzi Ophambili: Ipakheji Yeziselo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Shadlee Umsebenzi Ophambili: Ipakheji Yeziselo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Special animal images are used to differentiate the design from other competitors. They are hand drawn in a modern style.
High-contrast colors were used to attract more attention on the shelf.
Dimensions & Packaging: Width 80 mm x Depth 45 mm x Height 290 mm
Tags: Mocktail, Drink, Colorful, Party Drink, Flat Illustrations, Modern Style, Label, Mythical Animals
Production Technology: All the fantasy faces were first selected from the photos, the photos were simplified into geometric forms on paper and finally scanned, Then they were rendered by computer using Adobe Illustrator. In some cases, they were edited several times.
Design Challenge: There were 5 flavors.
Selection of 5 animals with visual appeals.
Simplifying the forms of animal's faces with a lot of details and colors to make them more harmonious and attractive.
Visual unity was important in all flavors.
Research: Before designing, the design team researched for about 2-3 weeks to see the concept and appearance of other packaging in the markets to know and find their path of design. The imaging technique was chosen to be different and attractive. The design was carried out using a completely colorful space, full of contrast and flat surfaces.
Inspiration: The illustration of popular animals with various colored cuts is attractive and pleasant for every generation. This method helped to create a colorful and happy atmosphere in the design of the label.
Project Duration: The project started in June 2019 in Tehran and finished in September 2019 in Tehran.
Operation Flow: Mocktail drink is a kind of non-alcoholic drink for people who prefer not drink alcohol at parties.
Image Credits: Image #1: Illustrator Mohammadreza Eslamparast, 2019.
Image #2: Illustrator Mohammadreza Eslamparast, 2019.
Image #3: Illustrator Mohammadreza Eslamparast, 2019.
Image #4: Illustrator Mohammadreza Eslamparast, 2019.
Image #5: Illustrator Mohammadreza Eslamparast, 2019.