Nu Us Umsebenzi Ophambili: Ipakheji Yesiplementi by Salvita Bingelyte

Nu Us Umsebenzi Ophambili: Ipakheji Yesiplementi by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2023

Nu Us Umsebenzi Ophambili: Ipakheji Yesiplementi

by Salvita Bingelyte

Client: Salvita Design

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Nu Us Umsebenzi Ophambili: Ipakheji Yesiplementi

Umbhalo Wencwadi: Nu Us yipakheji eyilelwe isiplementi yamasosha omzimba ethathwa kabini ngemini. Iseti iqulathe iibhotile ezimbini: ibhotile emhlophe yeekhapsuli zakusasa nebhotile emnyama yeekhapsuli zasebusuku. Umahluko phakathi kobumnyama nobumhlophe wenza kube lula ukwahlula phakathi kwezi dosi zimbini. Iimpawu zelanga nenyanga ezinombala osarafu ziphawula ibhotile nganye. Iimpawu ezimbini zidibana zenze umlo ownyanye xa iibhotile zibekwa ecaleni kunye, okubonisa ukuba iikhapsuli zombini zithathwa kunye. Amalebhile aprintwe ngendlela yesikrini asebenzisa ifonti elula yoonobumba abakhulu.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Nu Us Umsebenzi Ophambili: Ipakheji Yesiplementi ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Nu Us Umsebenzi Ophambili: Ipakheji Yesiplementi iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Nu Us Umsebenzi Ophambili: Ipakheji Yesiplementi iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm
Tags: Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
Research: Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
Inspiration: Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
Image Credits: Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)