Naked Nature I-Snack Bar by Angela Spindler

Naked Nature I-Snack Bar by Angela Spindler is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2023

Naked Nature I-Snack Bar

by Angela Spindler

Client: Depot Creative

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

18,258

Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature I-Snack Bar

Ubunqunu beNdalo buthetha nehlabathi eliya libuyela umva kwimeko-bume. Umyili wenze uyilo kunye neqhinga lomlomo le-brand kunye nayo yonke imizobo yokupakisha. Iincasa zohlobo zicaciswa ngochwethezo olukhulu, oluzotywe ngesandla oluphuma kwipakethi, ukunqwala kwinto yokuba incasa engaphakathi ayinakuqulathwa. Ulwimi lwebrendi luyadlala kwaye lunyanisekile njengoko kupakishwa. Ubume obukrwada bebha bubonakaliswe kwiziqinisekiso zayo ezizinzileyo, kusetyenziswa i-wrapper ye-compostable yasekhaya. Ii-SRT's ziprintwe i-CMYK enombala webala eli-1 kunye nevanishi emanzi e-satin yonke.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Naked Nature I-Snack Bar ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Naked Nature I-Snack Bar iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Naked Nature I-Snack Bar iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director