Jelly Fresh Ipakethe Yezinongo by Rodrigo Chiaparini

Jelly Fresh Ipakethe Yezinongo by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Jelly Fresh Ipakethe Yezinongo

by Rodrigo Chiaparini

Client: Chiapa Design

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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The Design

About Jelly Fresh Ipakethe Yezinongo

I-Jelly Fresh yingqikelelo yepakethe yoluhlu lwezinongo ezingumgubo ezenzelwe ukulungiswa kwentlanzi. Uyilo luphenjelelwe ngumfanekiso wenkwenkwe ethengisa amaphephandaba kwaye lukhumbuza ngesiqhelo sakudala sokusonga intlanzi entsha ngephepha. Ifoto yenkwenkwe ethengisa amaphephandaba idityaniswa nobugcisa beeleta, ubume kunye nezinto zemizobo ukuze kudalwe unxibelelwano nomthengi. Olu luhlu luquka iincasa ezintathu kunye neefomathi zepakethe ezimbini, ngoko ke izinongo zilula ukuzisebenzisa ekhitshini. Ubume obusesikweni nobucocekileyo kunye nemibala eyahlukileyo kunceda iitoti ukuba zibonakale eshelufini.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Jelly Fresh Ipakethe Yezinongo ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Jelly Fresh Ipakethe Yezinongo iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Jelly Fresh Ipakethe Yezinongo yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging: As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags: brand, packaging, fish brand, packaging seasoning design
Production Technology: It's a Concept Design Project.
Design Challenge: Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research: We did not create or develop research for the creation of this project.
Inspiration: Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration: The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow: A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members: Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin