Japanese Sake Uyilo Lokupakisha by Shinji Yaoita

Japanese Sake Uyilo Lokupakisha by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 Ibhaso Lesilivere le-A' Design Award in Uyilo lwePakheji Competition Category.

IsilivereIpakheji· 2023

Japanese Sake Uyilo Lokupakisha

by Shinji Yaoita

Client: Hasegawa Brewery Co.

Ibhaso Lesilivere le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Japanese Sake Uyilo Lokupakisha

Olu luyilo olukhethekileyo lwenzelwe ukukhumbula isikhumbuzo seminyaka eyi-180 yeHasegawa Sake Brewery. Iminyaka eyi-180 yencasa yemveli kunye nezakhono idluliselwe kwizizukulwana, kwaye umsesane womthi wasetyenziswa njengowona mfanekiso uphambili wokuvakalisa imbali kunye nekamva. Imibala yayo yonke ibhokisi yangaphandle yayiphefumlelwe yi-inki yokupeyinta ukubonisa isithethe kunye nobunewunewu. I-logo yesikhumbuzo ishicilelwe ngegolide ukuze ihambelane ne-crest yentsapho ye-brewery. Ibhotile ngaphakathi ngumfanekiso omnyama owahlukileyo. Uburhabaxa bebhotile bubonakalisa ubunzima besithethe kunye nobuchwepheshe.

The Recognition

About the Ibhaso Lesilivere le-A' Design Award

Japanese Sake Uyilo Lokupakisha ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Japanese Sake Uyilo Lokupakisha iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Japanese Sake Uyilo Lokupakisha yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.