Waggner Coffee Ukuphakishwa kweKofu by Wallrus Design Studio

Waggner Coffee Ukuphakishwa kweKofu by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 Ibhaso Lentsimbi le-A' Design Award in Uyilo lwePakheji Competition Category.

IntsimbiIpakheji· 2023

Waggner Coffee Ukuphakishwa kweKofu

by Wallrus Design Studio

Client: Wallrus Design Studio

Ibhaso Lentsimbi le-A' Design Award Winner in Ipakheji Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Ukuphakishwa kweKofu

Waggner Coffee luyilo lokuphakishwa lophawu lwekofu laseJamani. Ipautshi izobiwe ngeefestile zamandulo zaseJamani ezenziwe ngomthi, zizobiwe ngesitayela esithe ngqo, kunye nophawu lwephawu lubekwe embindini. Uphawu lubonisa inxala lihlala endlwini yalo lisela ikofu, kukho ukukhanya emva kwalo, oku kubhekiselele kubantu abahlala bephaphile ebusuku besela ikofu. Uyilo luprintwe ngendlela ye-rotogravure kwipautshi yekofu enemetal, elinganiselwa kwi-100 nge-70 nge-280 milimitha. Injongo kukwenza uphawu lube lula ukulubona kwishelufu yevenkile ezaliswe yimveliso.

The Recognition

About the Ibhaso Lentsimbi le-A' Design Award

Waggner Coffee Ukuphakishwa kweKofu ngumphumeleli weIbhaso Lentsimbi le-A' Design Award, ukuqatshelwa okuhlonitshwayo okunikwa imiyilo elungileyo eyanelisa iimfuno zobungcali neemveliso ezilindelekileyo kwimveliso ezicwangciswe kakuhle. Abaphumeleleyo beNtsimbi babonisa ubuchule obukhulu, ubuchule obuphezulu, ukuqonda kwengcali namandla okuyila abayili babo. Waggner Coffee Ukuphakishwa kweKofu iyathenjwa ukuba ibe yimveliso exatyiswa kakhulu, edunyiswayo nethandwayo esebenzayo neyinto entsha. Lo myilo uphumeleleyo weIbhaso Lentsimbi le-A' Design Award udibanisa iindlela ezilungileyo kakhulu zemboleko kwaye unezimpawu zobuchwephesha ezifanelekileyo ezidityaniswe nolwazi netalente. Waggner Coffee Ukuphakishwa kweKofu iyahlonelwa ngenxa yenkcukacha yayo kwaye yacwangciselwa ukunika uphuculo lomgangatho wobomi olunceda ukwenza ihlabathi libe yindawo engcono.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio