Siviano Iwayini Yase-Italy by Valerii Sumilov is a highly esteemed winner of the very prestigious 2023 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.
IbhronziIpakheji· 2023
Siviano Iwayini Yase-Italy
Client: Shumi Love Design
Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category
Verified Award Winner
Verify Award Status for #151378The Design
About Siviano Iwayini Yase-Italy
Lo msebenzi uphefumlelwe yi-Italiya kunye nayo yonke into malunga ne-Italiya: iibhola zayo ze-masquerade, iimfihlakalo zayo, imibutho yayo eyimfihlo, imindeni yayo kunye nenkcubeko yayo ecebileyo. Uyilo lwalufuna ukubonakalisa imfihlelo, imfihlelo, kunye neminqweno engcwele. Ngokuthenga le wayini, umthengi uthenga ithikithi yokungena kuluntu olunelungelo, ukuya kumyalelo oyimfihlo, umnyango ongena kuwo kuphela abambalwa abakhethiweyo. Ileyibhile yenziwe kwimilo entsonkothileyo yokuqala. I-accent itshintshelwe ekunene ukutsala ingqalelo ngakumbi nge-asymmetry yayo. Oku kunika i-aesthetics engaphezulu kunye ne-mystique kuyo yonke ingcamango yoyilo.
The Recognition
About the Ibhaso Lebhronzi le-A' Design Award
Siviano Iwayini Yase-Italy ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Siviano Iwayini Yase-Italy iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Siviano Iwayini Yase-Italy iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.
The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design. - Dimensions & Packaging
- Label: 86 mm X 145 mm. Paper: Vergé White
- Tags
- italian, wine, siviano
- Production Technology
- Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
- Design Challenge
- The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
- Research
- We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
- Inspiration
- The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
- Project Duration
- The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
- Operation Flow
- The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
- Patents
- Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023 - Team Members
- Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
- Image Credits
- Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
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