Pavanpet Ukutya Kwezilwanyana Zasekhaya by Mohsen Koofiani

Pavanpet Ukutya Kwezilwanyana Zasekhaya by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2024

Pavanpet Ukutya Kwezilwanyana Zasekhaya

by Mohsen Koofiani

Client: Pavanpet

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Pavanpet Ukutya Kwezilwanyana Zasekhaya

Ngokwesiqhelo, njengoko abantu bethatha izilwanyana zasekhaya njengamalungu eentsapho zazo nabantwana, uyilo lokupakisha luyalingana neekhathuni. Ukusetyenziswa kwabalinganiswa kunokuqinisa unxibelelwano nombukeli kwaye kudale indawo enomtsalane. Ngenxa yoko, ukupakisha kunonxibelelwano olubonakalayo olubalulekileyo nolukhethekileyo. Ubuso bezilwanyana buyilwe ngobuchule kakhulu kwaye uncumo lwazo nolonwabo lubonakalayo ngokucacileyo, nto leyo ebonisa umphumo wale mveliso kuzo. Ukusebenzisa imibala elula ngaphandle kweenkcukacha kudala ukuqonda okungcono komfanekiso nenjongo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Pavanpet Ukutya Kwezilwanyana Zasekhaya ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Pavanpet Ukutya Kwezilwanyana Zasekhaya iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Pavanpet Ukutya Kwezilwanyana Zasekhaya iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani