Hernuta Day Ukupakishwa Kweziqhamo Ezomisiweyo by Mohsen Koofiani

Hernuta Day Ukupakishwa Kweziqhamo Ezomisiweyo by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Ibhaso Lebhronzi le-A' Design Award in Uyilo lwePakheji Competition Category.

IbhronziIpakheji· 2024

Hernuta Day Ukupakishwa Kweziqhamo Ezomisiweyo

by Mohsen Koofiani

Client: Hernuta Day

Ibhaso Lebhronzi le-A' Design Award Winner in Ipakheji Category

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Colors

The Design

About Hernuta Day Ukupakishwa Kweziqhamo Ezomisiweyo

Kwipakeji eyilweyo, umlingiswa kaMnu. Hernuta ngomnye weempawu ezikhethekileyo zale pakeji, ongumlingiswa othanda amava kwihlabathi lamantongomane. Ezinye iimpawu zoyilo ziquka ubulula boyilo lwepakeji (umva omhlophe kunye nomfanekiso wokwenyani wemveliso kusetyenziswa umfanekiso omnyama nomhlophe njengeyantasie). Ipakeji nganye ibalisa ibali lohambo kwaye ngaxeshanye, ubona iipakeji ezinamandla nezikhethekileyo.

The Recognition

About the Ibhaso Lebhronzi le-A' Design Award

Hernuta Day Ukupakishwa Kweziqhamo Ezomisiweyo ngumphumeleli weIbhaso Lebhronzi le-A' Design Award, ukuqatshelwa okuhlonitshwayo kakhulu okunikwa imiyilo ephawulekayo eyahlukaniswa kukuyila, ubukrelekrele nobukrelekrele. Abaphumeleleyo beBhronzi ziimveliso ezinobuchule obukhulu nezidala ngokumangalisayo ezingqina amava aphangaleleyo, ukucinga nokwazi ukuzenzela kwabayili bazo. Hernuta Day Ukupakishwa Kweziqhamo Ezomisiweyo iyathenjwa ukuba ibe yimpahla exatyiswa kakhulu, edunyiswayo nethandwayo enobungcali obuphawulekayo nezinto ezintsha. Lo myilo uphumeleleyo weIbhaso Lebhronzi le-A' Design Award ubandakanya iindlela ezilungileyo kakhulu kubugcisa, inzululwazi, uyilo kunye nobuchwephesha kwaye ugqwesile ngenxa yokunikela ingqalelo kwiinkcukacha. Hernuta Day Ukupakishwa Kweziqhamo Ezomisiweyo iyanelisa iimfuno ngokumangalisayo, ichukumisa iinqwenelo, ikhwebela iimvakalelo kwaye itsala umdla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani