Zongchuan 1929 Ipakheji Yokutya ngu-Wei Jiang

Uyilo olubizwa ngokuba yi-Zongchuan 1929 Ipakheji Yokutya olwenziwe ngu-Wei Jiang ngumwini obekekileyo webhaso elinobukhazikhazi le-2024 Ibhaso Lesilivere le-A' Design Award Kudidi Lokhuphiswano lwe-Uyilo lwePakheji.

IsilivereIpakheji· 2024

Zongchuan 1929 Ipakheji Yokutya

ngu Wei Jiang

Umxhasi: Xi'an Yiwen Brand Design Co., Ltd

Umwini we-Ibhaso Lesilivere le-A' Design Award Kudidi Lwe-Ipakheji

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Umwini Webhaso Oqinisekisiweyo

Qinisekisa Isimo Sebhaso se-#152257

Jonga kwi-A' Design Award Uxwebhu Lweendaba Ibheji Yembasa

Imibala

Uyilo

Malunga ne-Zongchuan 1929 Ipakheji Yokutya

I-Zongchuan 1929 ikwasebenza njengesibusiso esikhethekileyo kumamkeli. Njengesipho soMthendeleko weSikhephe seNamba, idlala indima ebalulekileyo ekudluliseleni iimvakalelo phakathi kwabantu. Isimo nenkcubeko ezivezwayo zibonisa ubuntu kunye nemfundo yomnikeli wesipho. I-Zongchuan 1929 iyilelwe ukunika imvakalelo yexhala lemiboniso yeesitrato zaseChang'an kunye nobushushu babantu bayo. Indlela ekhethekileyo yokuvula ibhokisi kunye nenkqubo yoshicilelo, kunye nokusetyenziswa kwephepha elizinzileyo, kubonisa noxanduva lwentlalo njengophawu lwaseTshayina olunembali ende.

Ukuqatshelwa

Malunga ne-Ibhaso Lesilivere le-A' Design Award

Zongchuan 1929 Ipakheji Yokutya ngumphumeleli weIbhaso Lesilivere le-A' Design Award, ukuqatshelwa okuhlonitshwayo ngokungaqhelekanga okunikwa imiyilo yomgangatho ophezulu, entle nechukumisayo. Abaphumeleleyo beSilivere ziimveliso ezikhazimlayo kakhulu nezidala kakhulu ezibonisa ubungcali obuphawulekayo, italente nobukrelekrele babayili bazo. Zongchuan 1929 Ipakheji Yokutya iyathenjwa ukuba ibe ngumsebenzi omhle womzekelo, onobungcali obuphawulekayo nezinto ezintsha ezinzulu. Lo myilo uphumeleleyo weIbhaso Lesilivere le-A' Design Award yimveliso ebonakalayo kakhulu, ethandwayo enceda kwaye inyusa imida yobugcisa, inzululwazi, uyilo kunye nobuchwephesha. Zongchuan 1929 Ipakheji Yokutya yimveliso enomona omkhulu kuyo evusa iinqwenelo, izisa iimvakalelo ezintle kwaye ivuselela ukumangaliswa nokumangala.

Emva Koyilo

Ikhithi Yeendaba

Iziqinisekiso, amalungu eqela kunye neenkcukacha zobugcisa ezinikezelwe ngumyili.

Iimpawu Ezizodwa: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Imilinganiselo nePakishini: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Iithegi: Festival, Colorful, Elegancel, Historical
Ubuchwepheshe Bokuvelisa: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Umngeni Woyilo: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Uphando: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inkuthazo: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Ubude Beprojekthi: The project started in May 8, 2022 in China and finished in May 20, 2022.
Ukuhamba Komsebenzi: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Amalungu Eqela: Wei Jiang
Amagunya Emifanekiso: Xi'an Yiwen Brand Design Co., Ltd